mobile app – clearly conveyed communications

How Do You Measure the Impact of ‘Dark Social?’

There’s much discussion these days about measuring the right key performance indicators, or KPIs. Are likes worth anything? Are shares social gold? Does engagement help if it doesn’t lead directly to business? These questions are important and worth discussing at your company (and on this blog). However, my question today is, how do you measureContinue reading “How Do You Measure the Impact of ‘Dark Social?’”

Mobile Marketing Customization 101: A Guide

All mobile marketing strategies are different—and some are better than others. Starting out on the right foot requires planning, but a slew of utilities capable of generating potent mobile strategies exist. The modern smartphone user is constantly connected, and approximately 60 percent of global mobile consumers utilize their mobile devices as exclusive Internet sources. TheContinue reading “Mobile Marketing Customization 101: A Guide”

4 Digital Marketing Trends That Will Dominate 2016

I know, I know; 2015 isn’t even over yet, and we’re already talking about 2016. Digital marketing trends move fast, so you always have to look at what’s next to stay ahead of the game and start adapting your strategy early. If you can pinpoint the major marketing trends of the next twelve months, youContinue reading “4 Digital Marketing Trends That Will Dominate 2016”

9 Ways You Can Help Those In Need #allin1day

I give because I can. Did you know? Every two seconds someone in the U.S. needs blood.* The Red Cross has won three Nobel Peace Prizes, in 1917, 1944 and 1963.^ In 2013, the international Red Cross movement provided food aid for more than 6.7 million people and essential household and hygiene items for overContinue reading “9 Ways You Can Help Those In Need #allin1day”

Live Streaming Apps: The Future of Broadcasting or Legal Liability?

Since Meerkat stormed SXSW this year, live streaming apps have been all the rage. Once the fun of this new trend dies down, what will be left? Is live streaming the future of broadcasting or a legal liability? On one hand, live streaming apps are fun and functional. According to Fortune, early adopters are jumpingContinue reading “Live Streaming Apps: The Future of Broadcasting or Legal Liability?”