I give because I can. Did you know? Every two seconds someone in the U.S. needs blood.* The Red Cross has won three Nobel Peace Prizes, in 1917, 1944 and 1963.^ In 2013, the international Red Cross movement provided food aid for more than 6.7 million people and essential household and hygiene items for overContinue reading “9 Ways You Can Help Those In Need #allin1day”
It’s officially back-to-school season, a $72.5 billion* celebration for retailers. CCC sponsored two kids through the United Way, a 1st grade girl and 5th grade boy. It was interesting to hit the stores for back-to-school shopping this weekend and see how much the supplies had changed, if at all. Surprisingly little… While the smartphone cases wereContinue reading “The Trapper Keeper Is Back! And Other Insights From Back-to-School Shopping”
A ripple. It’s not much by itself. But it’s amazing what happens as more and more ripples gather together: they cause change. Whether you’re trying to make the world a better place, become healthier or advance your career, small acts and minor decisions do matter. We love dramatic reveals after makeovers, watching contestants reshape their bodiesContinue reading “Make A Ripple… And Change The World”
–> It’s All About the #UNselfie <– Today is #GivingTuesday, a day dedicated to giving back and helping others succeed. Immediately following Black Friday and Cyber Monday, it’s a great way to remember what’s important in life. This year, it’s all about the #UNselfie. Yep, you read that right. The #UNselfie. Need a smile today? ClickContinue reading “It’s All About the #UNselfie”
November 27, 2012 was the inaugural #GivingTuesday. Here are four reasons why this powerful movement is succeeding that your business or brand can use to succeed too.
Cause-related marketing campaigns seem like a win-win situation. Consumers and businesses help support wonderful causes while the benefiting organizations raise much-needed funds. Do they really make a difference though? As in most cases, cause-related marketing brings both good and bad. As a consumer, you can ask a few questions to ensure you really are supportingContinue reading “Cause-Related Marketing: Support or Scam?”
I was sitting at an Akron Aeros (AA affiliate of the Cleveland Indians) baseball game the other night when a hitter broke his bat. Shortly after he was thrown out at first (and the pitcher danced out of the way of the jagged bat head), the PA announcer said, “That broken bat was brought toContinue reading “Sponsorship: Your Name Here”