Google social media etiquette, and you’ll retrieve over 4,000,000 results (at the time of this writing). Clearly, it’s a topic that resonates with people, and in the ever-changing, real-time realm of social media, it’s easy to understand why people are confused on what’s appropriate and what’s not. Throw in trying to balance personal and business accounts on aContinue reading “Understanding Social Media Etiquette with Real-World Scenarios”
Monthly Archives: April 2017
Content Marketing: A Crucial Component of the Customer Experience
A stat from a recent article on content marketing caught our eye. “Consumers engage with 11.4 pieces of content on average prior to making a purchase.” In the B2B world, buying journeys tend to run longer anyway, but consumers (B2B and B2C) are doing their homework these days. Studies show that 70-80% of people research aContinue reading “Content Marketing: A Crucial Component of the Customer Experience”
clearly conveyed communications 