Google social media etiquette, and you’ll retrieve over 4,000,000 results (at the time of this writing). Clearly, it’s a topic that resonates with people, and in the ever-changing, real-time realm of social media, it’s easy to understand why people are confused on what’s appropriate and what’s not. Throw in trying to balance personal and business accounts on a variety of platforms, and we have a free-for-all on our hands.
What can you do? When you find yourself facing a social media conundrum, translate it to a real-world scenario. For example, it’s popular nowadays to send new connections an automated sales pitch, er message, asking for favors left and right: retweet my pinned tweet, buy my book, follow me on a plethora of other platforms (where, coincidentally, your new connection blasts out the same exact content at the same exact time). You may find yourself wondering, ‘should I do this too?’
OK, let’s translate this behavior into real life. You stop in a coffee shop to get your fix, and strike up a conversation with a guy behind you in line. (It’s amazing the people you meet in coffee shops!) When you get to the counter, you ask the nice gentleman you just connected with to buy your latte. Of course! Who doesn’t do that, right?
If you think that’s nuts, I’m with you. You wouldn’t do that, and chances are, neither would anyone else. However, people do this every day in the digital world and think it’s not only acceptable, but expected.
Social Media’s Nice, But It’s Not IRL
But, here’s the thing. It blows people away online too, and not in a good way. Trying to become a thought leader in your field or connect with experienced industry professionals to learn from them? Don’t immediately hit them up for favors upon connecting, or you’ll be viewed as just another leach.
That may sound harsh, but it applies to networking in person or online. Connections aren’t things waiting to be used, they’re people to build relationships with. When you approach someone or make a new connection, look at how you can bring value to the relationship — not what you can get out of it. Eventually, this person may be able to help you, but not if you approach him or her immediately asking for favors.
Don’t Ask To Pick My Brain. (And 11 other tips for building a strong professional network)
Talk to influencers in any industry, and they’ll share tale after tale of people constantly hitting them up for favors. They usually want to help others, because people helped them get where they are today. But they’re people, and they don’t like being used.
So the next time you’re thinking about doing something online, remember to translate it into real-world (or offline) behavior. Does it sound crazy? Then move on. It’s easy to forget that we’re still dealing with human beings in our fast-paced, digital world. (Unless you’re talking to a chat bot, but that’s a subject for another blog post.)
Share Your Thoughts
Do you agree with this post, or is our online world a different place with different social norms?
What are your thoughts on sending automated messages to new connections?
What’s your best coffee shop story?
Straddling the offline and online worlds,
Let’s chat (about social media etiquette, your marketing needs or otherwise):