Social media is a powerful marketing tool for your business, but you still need a website today. Your website is your home on the internet, your front door to customers and prospects everywhere. It helps visitors learn more about your company and how you can help them.
Google social media etiquette, and you’ll retrieve over 4,000,000 results (at the time of this writing). Clearly, it’s a topic that resonates with people, and in the ever-changing, real-time realm of social media, it’s easy to understand why people are confused on what’s appropriate and what’s not. Throw in trying to balance personal and business accounts on aContinue reading “Understanding Social Media Etiquette with Real-World Scenarios”
How do you find information today? Chances are, you Google it. That’s the same way that potential customers find information on your products and services. Will they be able to find you? This handy infographic by the UAB Collat School of Business explains the science behind Google, as well as other search engines. How doContinue reading “How Search Engines Work: An Infographic to Improve Your SEO”
We live in an era where content is king — or so we’re told on a daily basis. But think about it… If you produce awesome content and no one is around to consume it, is it still king? Cory Doctorow doesn’t think so.
The Man. Big Brother. The eye in the sky. Whatever you call it, it’s watching you. (Cue The Police — the band, that is.) We’ve touched on the issue of privacy in a digital world before, but it’s worth revisiting as technology continues to improve. The issue comes from balancing convenience and maintaining any privacyContinue reading “Every Move You Make: Maintaining Privacy in a Digital World”
On a recent visit to the Rock and Roll Hall of Fame in Cleveland, I was reminded how amazing the Rolling Stones are. They’re still rocking 50 years later and are as relevant as ever. While browsing the two-floor 50 Years of Satisfaction exhibit, I started thinking about how successful of a business venture theContinue reading “50 Years of Satisfaction: How You Can Learn From The ‘Stones”
One of the more popular posts I wrote last year was about social media branding and its importance to your brand’s reputation, especially if you’re in the marketing, social media, technology or related fields. After reading Dustin W. Stout’s excellent post on the subject, I realized an update was in order. The major social networksContinue reading “Social Media Savvy: It’s Still All About the Brand”
We all have them in our lives. A babysitter that’s always available when you really need a night out. A loyal friend who’s willing to interrupt her day to hear your latest crisis over coffee. A lifelong customer who loves your business’ story. A super fan who engages with and shares your content more than youContinue reading “Tweet Some Love, Gain Some Respect”
UPDATED: It’s Still All About the Brand Whether you’re a social media superstar or a company touting your social savvy, it’s all about the brand. The social media platforms’ brands, that is. Are you brand compliant? In July,Continue reading “Social Media Savvy: It’s All About the Brand”