research – clearly conveyed communications

How the Gift-Giving Process Makes You a Better Marketer

I love to give gifts. Part of it is seeing the joy that the recipient expresses, but part of it is the process. Finding the perfect gift for someone isn’t easy and shares a lot in common with the marketing process. First, there’s the research into what the recipient likes and how he spends hisContinue reading “How the Gift-Giving Process Makes You a Better Marketer”

How Search Engines Work: An Infographic to Improve Your SEO

How do you find information today? Chances are, you Google it. That’s the same way that potential customers find information on your products and services. Will they be able to find you? This handy infographic by the UAB Collat School of Business explains the science behind Google, as well as other search engines. How doContinue reading “How Search Engines Work: An Infographic to Improve Your SEO”