Creating an effective content strategy is fundamental to your marketing efforts, but it’s usually about creating new content. Yet, your existing content may be even more important than creating new content because existing pages already have unique data, including rankings and on-page engagement. It’s much more effective to use your own data than relying on third-party numbers that your competitors have the same access to you as you. On March 15th, I was honored to be the guest host of the #VCBuzz marketing Twitter chat for the second time! Our discussion was focused on the benefits of updating your existing or older content and how to go about doing it. So, how do you create a content updating strategy or include updating your current content in your content strategy? Let’s discuss!
Social media is a powerful marketing tool for your business, but you still need a website today. Your website is your home on the internet, your front door to customers and prospects everywhere. It helps visitors learn more about your company and how you can help them.
How do you find information today? Chances are, you Google it. That’s the same way that potential customers find information on your products and services. Will they be able to find you? This handy infographic by the UAB Collat School of Business explains the science behind Google, as well as other search engines. How doContinue reading “How Search Engines Work: An Infographic to Improve Your SEO”
This is the final post in a 4-part series highlighting steps you can take to improve your website’s search engine optimization (SEO). This guide was written by Ramya Raju, an experienced freelance web design writer from India. If you missed any of the first 3 posts, you can review them here. Search engines like Google areContinue reading “Using Google+ to Boost Your Search Engine Rankings”
This is the third post in a 4-part series highlighting steps you can take to improve your website’s search engine optimization (SEO). This guide was written by Ramya Raju, an experienced freelance web design writer from India. If you missed part one or two, we’d recommend reviewing them first. While reading the first two partsContinue reading “Link Building to Success: Optimize Your Website”
Clearly Conveyed Communications is excited to welcome Ramya Raju, an experienced freelance web design writer from India. Ramya has written a step-by-step search engine optimization (SEO) guide for CCC’s readers, so you can improve your search engine rankings and website exposure. This is the first post in a 4-part series that will be published on ThursdaysContinue reading “A Simple Step-by-Step Guide to Search Engine Optimization”