Using Google+ to Boost Your Search Engine Rankings

This is the final post in a 4-part series highlighting steps you can take to improve your website’s search engine optimization (SEO). This guide was written by Ramya Raju, an experienced freelance web design writer from India. If you missed any of the first 3 posts, you can review them here.

Clearly Conveyed Communications Google+ header

Search engines like Google are influenced by social media profiles, especially Google+. As Google’s own social network, Google+ carries major weight in boosting rankings on the largest search engine in the world. Its profiles are very helpful in personalizing search results that go beyond the local search results. If you wish to personalize searches, then carry out the following steps:

  • Create a Google+ profile for personal use and a business page.
  • Give a +1 share to the websites that you wish to generate rankings for. You can also share websites on the profile page and link to them using the personal information boxes in the recommended websites section.
  • Completely fill out the personal profile, so it comes up in appropriate searches and draws interest from other people.
  • Update your status regularly, and keep the status of your profile information public (for better search results).
  • Share interesting information from other people so you’re not entirely self-promotional (and to help connect with others).
  • Network with people who you feel can benefit from seeing your website in the search results. You can use the search box on Google+ to search for people and add them to your circles.

The idea is to gain popularity on Google+ so that you can get better rankings in personalized search results.

Keeping Track of Your Results

After all the hard work and effort taken to achieve better SEO of your website, it only makes sense to keep track of the results. You can use the following two tools to monitor such results easily:

  • Authority Labs – very effective in tracking keyword rankings that are used for your website and helps to check whether they have moved up in the search results or not. The account comes with a fee but has a 30-day trial period to test it.
  • Google Analytics – an all-around solution for SEO monitoring. It helps with monitoring visitors to your website, checking organic search traffic sources and understanding which keywords are used by people to find your website on search engines. This tool also tracks the keywords that can lead to people visiting your site and joining a mailing list, purchasing a product and other actions you want them to perform.

There are many tools and resources available to improve your SEO but the above two can help start off your campaign in the right direction. 

We hope you’ve enjoyed this 4-part SEO guide to help you improve your website’s search engine optimization efforts. A special thank you to Ramya Raju for writing the guide and sharing it with CCC’s readers. For more on the first 3 parts or Ramya, see below.

Ramya Raju

Ramya Raju is a freelance web design writer with 8 years of extensive blogging experience on a variety of online publishing and social media platforms. She generally writes high quality articles on travel, photography, SEO, web design, English courses and other general topics as requested. Ramya, an extrovert with a passion for photography and anthropology, enjoys travelling to different countries to discover new cultures and experience life with the locals. You can reach her at ramyaraju896@gmail.com or visit her online at http://www.colorcharacter.com/uk/.

Online Marketing & Your Privacy: Can They Coexist?

As a marketing professional, I find myself in a conundrum. I completely understand companies wanting to gather information about me in order to present a more personalized experience. Targeted ads, relevant special offers, personalized product suggestions.

Online information tracking creates security concerns

But it’s scary. We live in a digital world, and identity theft and fraud are on the rise. If we don’t have our identity, what do we have? I’ve heard horror stories of people having their identities stolen and fighting for years to get it back, clean up their credit report, etc..

Recently, I read an informative article from Lifehacker about protecting your information online. It really made me think, and I proceeded to install some security plug-ins for my browser and strengthen my security settings. However, I soon ran into issues.

Sites that I commonly use (and trust), such as clients, vendors and mainstream services, were rendered ineffective. I’ve already run into multiple instances where I couldn’t even log in to these sites without enabling cookies. Also, these plug-ins seem to be really slowing down my browsing experience. So what to do? What do you do?

I did check out Lifehacker’s “The Best Replacements for Privacy-Invading Services,” along with other suggestions for bypassing some of these companies and services. But do I really want to forego Gmail and Facebook entirely? I can’t imagine removing my Facebook company page in lieu of a presence on Glassboard. Would you? Have you?

As noted, I can definitely see both points of view as a marketer and consumer. I enjoy the personalized experience and convenience that information tracking allows. However, I’m at a crossroads right now. Security or convenience & personalization? Can these two sides ever coexist?

I would love to hear your suggestions and experiences on how you live in our digital world while maintaining your privacy. I’m looking forward to hearing from you!

Stay safe,
Jaime

Image credit: cedro via Flickr