While it might be easy for you to build a following on social media, it’s challenging turning your fans into a loyal customer base. You want the transition to be seamless to keep everything running accordingly. Learn what your followers need from you to help you flourish! Here are some ways to turn your followers into clients.
Do Some Research On the Ideal Client
Even if you get targeted Instagram followers, you still need to turn them into loyal buyers. One of the first things to do is find the ideal client. You have to know your audience to understand their wants and needs.
Know their personalities, the things they enjoy, and everything in between. It can help you realize if you’re in the right direction for writing content and creating products for them. Also, it gives you a sense of the market in your niche.
Use this information as a way to monitor your audience’s activity. Do they stay on your social media page longer after implementing certain activities? It takes time to build consistency.
Create a Balance of Content
You don’t want to go straight to your clients for money. Think about creating more balance between your sales pitch and an environment that can lead to intriguing discussions. Remember, it’s called social media for a reason.
Make a natural transition between you and your following to help you rake in sales. You can start the beginning of your week by posting the regular content you give out to your followers. It keeps that familiarity there, and you don’t step away from your foundation.
Mid-week you want to start posting about your products and services in a more digestible manner. Keep in mind that you need to do so in a method that keeps their interest level high. You don’t want to start sounding like a robot.
Whether it’s a funny meme, video, or an interesting description, you want to mix things up to keep your audience from falling asleep. The last thing to do is become another social media account that sounds like a bot trying to spam its audience with a sales pitch.
Take a look at the strategies your competitors implement and how you can use them to be more creative. Change things up a bit to make it your own.
One of the hardest things about captivating your audience is productivity. It’s easy to fall off and have a week where you get behind on your posts.
One of the steps you can do is to post at specific times. Do you notice different times during the day when the activity increases? Take notes to help you find how you engage with your audience more.
Also, it’s a better idea to use an automated tool to help manage everything. You might have a busy week and can’t post everything manually. Choosing a program to get your posts out will save you time to focus on other things in your business, from product making to talking to your followers.
Additionally, you can start seeing the content that seems most relevant to them. Analyze your demographics to help you diversify your content from audio, video, and text. When you can increase productivity, it makes things much easier to stay on top of things.
The more productive you can make your time on social media, the better you can amplify your reach and get a more stable following. Have a balance between the free and valuable content and stuff you plan to sell.
Creating stability can help you sustain a lasting brand over your competitors.
Make Your Audience Feel Special
You must make your audience feel special throughout everything. Remember, your loyal followers are the ride-or-die people that support you from the ground up. It takes work to keep them satisfied with what you provide them.
One of the things you can do to make your audience feel like you care is doing a contest. You might want to build your following faster for a product rollout. Try to get as many eyes on your new item as possible.
You can have a prize package for your top three referrals. Providing incentives to your most loyal and hard-working people will make them feel that you appreciate their input. Also, they’ll help promote you because you gave them something they enjoyed.
Being more conscious of the icing on the cake can help you attract a targeted audience and keep them there.
Find out a method to help you post consistently. When you don’t post for a couple of weeks, it makes your audience wander elsewhere to get what they need.
Find out a routine that can help you stay on point and keep you rejuvenated. Maybe you can post Monday, Wednesday, and Friday. It’ll help you give your audience what they want, and you can rest in-between days to prevent burnout.
Maybe you can post a topic on Tuesday and do a live session event on Friday to discuss things and get the people involved.
Have More Personal Contact
Personal connection is such a neglected aspect of building clientele. Remember, you want to be in touch with its needs to help you create better product conversions. Maybe you can look at a few of your loyal followers who happen to comment and create a better dialogue on your posts.
If there’s a common thing you enjoy, you can greet them and briefly speak on it. It’ll bring the human factor to your brand and create tremendous value for those that think you just run on nuts and bolts.
Additionally, you can use that information from the feedback to post questions or polls on your site. You get better interaction to help you strategize your next move.
Promote Your Followers
If your followers send you a direct message talking about a product or service they offer, listen to what they say. It might be something of value to your customer base. Ask them to create a pitch and a business plan that sounds great.
It helps promote them to your audience, and you might be able to parlay that into a joint venture.
Turning your social media following into a client base can take time but may yield favorable results for the long haul.
Are you ready to take action to attract clients to your social media communities? How have you used any of Margie’s tips to land new business? Do you have any advice to add? Leave your feedback or questions in the comments below, or connect with Margie to continue the conversation.