This week, Clearly Conveyed Communications turns seven! It’s hard to believe my little venture is hitting the 7-year milestone on May 15th, but I’m so grateful to so many people who I’ve met and worked with along the way.
As we celebrate our seventh anniversary, I want to share seven tips I’ve learned during our seven years in business.
- You can be a small business owner. Entrepreneurship isn’t only for people with extensive resources, a trust fund or a Harvard MBA. It’s hard work to build a business, but it is possible to do it from scratch. Have an idea?
- Remember your why. The day-to-day grind of running and growing your business can be overwhelming at times. Remember why you started your business, and keep a prominent reminder in your office or close at hand, so you can see it when you need a boost.
- Celebrate the little (and big) victories. Small business owners have big dreams, so remember to take the time to celebrate victories, large or small. These successes will keep you going during tough times and losses, which will happen. What are you celebrating?
- Be ethical always. Some people say there are no ethics in business today, but I disagree. In the digital age, trust is more important than ever. As we spend more time online and on social media, it’s imperative that you’re honest with customers, partners and yourself. Don’t promise results you can’t achieve, or work with people who use unethical business practices.
- Your time is your most important asset. As a small business owner, you have to weigh every request on your time, and learn to say no to opportunities that aren’t a good fit for your business. It’s hard to turn down a potential project or client, but it may help you grow in the long run.
- Focus on paid work. As a small business owner, you need to focus on revenue-generating activity as much as possible. If you can’t bill for an activity, can you delegate it or stop doing it? That may not be possible, but you need to regularly review how you’re spending your time to make sure your cash flow remains strong. Too much non-revenue work can put you out of business.
- Put your current customers first. We all want to grow, but remember to put your current customers first. You’ve probably heard that it’s much less expensive to do more business with current customers than to find new ones. By spending time on (and with) your customers, you can find new opportunities to grow your business with them, and you’ll deliver an impressive customer experience that will encourage referrals.
Thank you to everyone who has supported us along the way. What an incredible journey it’s been, and we can’t wait to see what the future holds!
Toasting 7 incredible years,
Let’s chat (about small business life, your marketing needs or what you’re celebrating):