It’s the most wonderful time of the year! While some people stress over gift-giving, we enjoy the process of finding the perfect gifts for everyone on our list. (It even sharpens our marketing skills!) If you’re buying for a creative professional, check out our ideas for the mad men or women in your life. Moleskine NotebooksContinue reading “5 Cool Gift Ideas for Creative Professionals”
Tag Archives: Starbucks
Customer Experience: Starbucks Shows How It’s Done
Loyal readers of this blog know that I’m an espresso lover and Starbucks fan. Despite being a longtime, loyal customer, I do run into problems with the coffee behemoth once in awhile, like you will with any brand. What matters most is how your favorite brands resolve these occasional issues. Earlier this week, I decidedContinue reading “Customer Experience: Starbucks Shows How It’s Done”
A Modern Marketer (with an Old School Soul): Things I Carry
As a modern marketer with an old school soul, what kind of things do I carry? Staying Connected Mini Tablet — This little guy keeps me connected while I’m on the go. It’s powerful enough to stream videos, manage multiple social media accounts and drive me around the World Wide Web, but small enough to fitContinue reading “A Modern Marketer (with an Old School Soul): Things I Carry”
Love — and Marketing — is in the air!
Holiday marketing: you either love it or hate it. As a consumer, it’s nice to take advantage of a sale, but as a marketer, it can get downright embarrassing. How many more car commercials about President’s Day sales that have no tie-in to the brand can we watch? Some brands get holiday promotions right, and itContinue reading “Love — and Marketing — is in the air!”
Your Brand Is A Feeling, Not A Noun
Branding. It’s all the rage, but what is it exactly? According to Merriam-Webster, branding is the promoting of a product or service by identifying it with a particular brand. Of course, there’s as many definitions of branding as there are flavors of chewing gum. I’ll make it easy though. Branding is a feeling you create inContinue reading “Your Brand Is A Feeling, Not A Noun”
Tweet Some Love, Gain Some Respect
We all have them in our lives. A babysitter that’s always available when you really need a night out. A loyal friend who’s willing to interrupt her day to hear your latest crisis over coffee. A lifelong customer who loves your business’ story. A super fan who engages with and shares your content more than youContinue reading “Tweet Some Love, Gain Some Respect”
Should Brands Get Political?
Brands are encouraged today to be living, breathing entities with values and to form relationships with customers. Is it any surprise then that some have jumped into politics? I realized recently that this topic has entered the mainstream conversation when an iconic brand wanted to explain to the public why it did NOT want toContinue reading “Should Brands Get Political?”
The Art of Branding
Branding is a buzz word today, so everyone wants to drop it like the name of the hottest new rapper out there. While it’s overused and abused, it’s still an instrumental element to companies and people everywhere. “Good brands are able to set the tone, create the scene, and make us a part of itContinue reading “The Art of Branding”
clearly conveyed communications 