The Art of Branding

Branding is a buzz word today, so everyone wants to drop it like the name of the hottest new rapper out there. While it’s overused and abused, it’s still an instrumental element to companies and people everywhere. “Good brands are able to set the tone, create the scene, and make us a part of itContinue reading “The Art of Branding”

A Toast, ABSOLUT! Branding At Its Finest

What’s your favorite brand? Seriously, take a moment to think about a brand that captures your attention with its story, connects with you and seems to invite you to try their product. For me, one of those brands is ABSOLUT VODKA. Initially, I was intrigued by their advertising, especially their splashy, sophisticated print ads. TheyContinue reading “A Toast, ABSOLUT! Branding At Its Finest”