Should Brands Get Political?

Brands are encouraged today to be living, breathing entities with values and to form relationships with customers. Is it any surprise then that some have jumped into politics? I realized recently that this topic has entered the mainstream conversation when an iconic brand wanted to explain to the public why it did NOT want toContinue reading “Should Brands Get Political?”

The Art of Branding

Branding is a buzz word today, so everyone wants to drop it like the name of the hottest new rapper out there. While it’s overused and abused, it’s still an instrumental element to companies and people everywhere. “Good brands are able to set the tone, create the scene, and make us a part of itContinue reading “The Art of Branding”