Brands are encouraged today to be living, breathing entities with values and to form relationships with customers. Is it any surprise then that some have jumped into politics?
I realized recently that this topic has entered the mainstream conversation when an iconic brand wanted to explain to the public why it did NOT want to jump into the political fray. Starbucks ceo Howard Schultz wrote an open letter explaining why the company did not want its cafes to be battlegrounds in the hotly contested gun control debate. Honestly? Starbucks would just love for you to meet friends or a client at one of its cafes and have some coffee — not picket or protest.
“I am proud of our country and heritage of civil discourse and debate. It is in this spirit that we make today’s request. Whatever your view, I encourage you to be responsible and respectful of each other as citizens and neighbors.” –Howard Schultz, Starbucks ceo
On the other hand, some brands have decided to jump in and announce their views to the world. Last year, Chick-fil-A made headlines with its views on gay marriage rights, which led to passionate responses on both sides of the aisle. Those opposing gay marriage scheduled ‘Chick-fil-A Appreciation Days” to support the company while gay rights advocates called for a boycott. Eager to remove itself from the controversy, the company issued a statement saying it would “leave the policy debate over same-sex marriage to the government and political arena” going forward.
Join the Discussion
Should brands get involved with politics? Or take stands on hotly debated issues?
What’s your take?
Photo courtesy of swiperbootz via a Creative Commons License
*Apple statistics courtesy of Ethical Consumer
Starbucks ceo Howard Schultz’s open letter available at starbucks.com
Chick-fil-A quote via Wikipedia