Should Brands Get Political?

Brands are encouraged today to be living, breathing entities with values and to form relationships with customers. Is it any surprise then that some have jumped into politics?

An Obama campaign decal next to the Apple logo on a user's laptop.

In 2012, Apple Inc. spent $1.97 million on lobbying and contributed $620,929 in campaign donations to both political parties.* Should brands get political?

I realized recently that this topic has entered the mainstream conversation when an iconic brand wanted to explain to the public why it did NOT want to jump into the political fray. Starbucks ceo Howard Schultz wrote an open letter explaining why the company did not want its cafes to be battlegrounds in the hotly contested gun control debate. Honestly? Starbucks would just love for you to meet friends or a client at one of its cafes and have some coffee — not picket or protest.

“I am proud of our country and heritage of civil discourse and debate. It is in this spirit that we make today’s request. Whatever your view, I encourage you to be responsible and respectful of each other as citizens and neighbors.” –Howard Schultz, Starbucks ceo

On the other hand, some brands have decided to jump in and announce their views to the world. Last year, Chick-fil-A made headlines with its views on gay marriage rights, which led to passionate responses on both sides of the aisle. Those opposing gay marriage scheduled ‘Chick-fil-A Appreciation Days” to support the company while gay rights advocates called for a boycott. Eager to remove itself from the controversy, the company issued a statement saying it would “leave the policy debate over same-sex marriage to the government and political arena” going forward.

Join the Discussion

Should brands get involved with politics? Or take stands on hotly debated issues?

What’s your take?

Photo courtesy of swiperbootz via a Creative Commons License
*Apple statistics courtesy of Ethical Consumer
Starbucks ceo Howard Schultz’s open letter available at starbucks.com
Chick-fil-A quote via Wikipedia  

Cheers,
Jaime

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What The American President Got Right About America — And Marriage Equality

I thought this post from March 30, 2012, was especially relevant today and worth a share.

What The American President Got Right About America — And Marriage Equality.

Please read and share your thoughts…

Cheers,
Jaime

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What The American President Got Right About America — And Marriage Equality

One of my favorite movies is The American President, and the scene that always jumps to mind is President Andrew Shepherd’s (an inspired performance by Michael Douglas) speech on America. If you haven’t seen it or just want to relive it, here you go.

Why do I love this speech? It nails the best — and hardest — things about living in this country. As Shepherd says…

“America isn’t easy. America is advanced citizenship. You gotta want it bad, ’cause it’s gonna put up a fight.”

Living in America brings freedom of speech, the ability to practice whatever religion you so desire, the right to peacefully assemble, to protest. It does not bring insulation from others’ opinions, ways of life or personal beliefs. The law is not your personal value system. Just because something is legal doesn’t mean that you personally agree with it; it means that other people in this country have rights as well.

It's time for marriage equality.

As the Supreme Court debates marriage equality, a furor has erupted from both sides on the issue. However, it makes sense to take a step back while taking a deep breath. It doesn’t matter (in a legal sense) if you’re for or against marriage equality; it’s necessary or the 14th Amendment isn’t really law.

All persons born or naturalized in the United States, and subject to the jurisdiction thereof, are citizens of the United States and of the State wherein they reside. No State shall make or enforce any law which shall abridge the privileges or immunities of citizens of the United States; nor shall any State deprive any person of life, liberty, or property, without due process of law; nor deny to any person within its jurisdiction the equal protection of the laws.

The law’s pretty clear. Our LGBU friends should legally be allowed to enjoy the benefits of marriage just like their heterosexual counterparts. To quote the aforementioned fictitious President Shepherd…

“You want to claim this land as the land of the free? Then the symbol of your country can’t just be a flag; the symbol also has to be one of its citizens exercising his right to burn that flag in protest. Show me that, defend that, celebrate that in your classrooms. Then, you can stand up and sing about the “land of the free”.

Yes, we all need personal value systems and beliefs to navigate our course in life. Legalizing marriage equality isn’t an attack on or a support of your personal beliefs; it’s simply extending benefits of citizenry to those currently without. If you’re straight, it won’t directly affect your life. But to our gay friends, it’s an overdue part of the process toward equality.

Obviously, this is a contentious issue, so I would love your thoughts. Is my logic correct? Or do you believe that the law is about morality and personal beliefs?

Video of speech courtesy of antoniocostaamaral via YouTube

Image courtesy of The Human Rights Campaign via Storify

Looking forward to the day we’re all equal,
Jaime

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