How to Increase Sales Using Social Media

CCC is excited to welcome Lisa Austin and MyEcomClub.com to the blog! Learn more about both at the conclusion of this guest post.

Learn how you can better market your ecommerce business through Facebook, Instagram, and Pinterest. These 5 simple tips will teach you how to increase sales using social media.

The Power of Social Media

Cherilyn and I were next door neighbors ten years ago. Since that time, we have both moved–she moved to a different state and I moved to a different city. Despite the distance of two hundred and forty miles between us, I know that Cherilyn recently started her own online business selling beauty products.

How do I know? She announced it to me and all of her other friends on Facebook. In addition, I know when she’s having specials on certain products or running promotions. And it has all been done without a cent of her money being spent on marketing.

What’s the secret? The secret is social media. Viewers of social media know you and trust you because you have a relationship. According to DEI Worldwide, 70% of consumers use social media as often as they use firm websites to gather information about products. In addition, 60-70% of people believe that recommendations from other people online are “valuable, credible, and honest.”

Consumers Online

81% of the developed world now has internet access. Essentially that means that of the countries with expendable income, 81% can be reached from anywhere in the world. Global accessibility has never been greater than it is at this time. But with that accessibility also comes an overload of information and products.

Social media can help shoppers sort through it all. Social media, such as Facebook, Instagram, and Twitter, allows business owners to build relationships with their prospects, as well as use existing relationships to turn friends into customers.

Think about how many adults use social media while at work–just to get a mental break from their jobs. They may be on a coffee break, scrolling through their Instagram feed, when they see your business’s post. With every social media post your business makes, you’re reaching prospects during a time or place that television, radio, and print ads often cannot.

A Boost to Businesses

When a viewer sees a post, it can be almost like magic. According to Forbes contributor Jayson DeMers, “studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing.” And an IDC study released in 2014, found that buyers that use social media have 84% larger budgets than buyers that don’t. That’s a powerful formula!

Most of the developed world has internet + social media users have larger budgets + 100% higher closing rate = success!

Social media can bring you more leads and more sales without investing a fortune in marketing. However, social media marketing often falls flat. So I’ve gathered five tips to help you successfully connect with your customers.

5 Tips to Increase Sales Using Social Media:

  1. Post Often – By spending at least six hours per week, 66% of marketers saw a benefit from social media in lead generation.
  2. Use Images – Place an image alongside your text on Facebook. Posts with images have 2.3 times more engagement than stand-alone text.
  3. Learn to Pin – Pinners spend 50% more on purchases through the social media channel than users of other social media platforms, yet only 40% of marketers use it.
  4. Photograph People – When posting on Instagram, use photos of people. Studies show that photos with faces get 38% more likes than those without. So place your products with a person for a more positive response.
  5. Make a Video – Close to half of all internet users look for product related videos before visiting a store. Even though you may not have a brick and mortar storefront, put this statistic to work for you. Create simple videos about the products or services you sell and place them on your website as well as Youtube. Shoppers who view a video are almost twice as likely to make a purchase than shoppers who did not view a video.

(Thanks Hubspot for these great stats!)

So next time you are searching for a way to boost your sales, take a closer look at social media. It’s a great way to build your brand and boost your sales.

This post originally appeared on MyEcomClub.com and has been shared on the CCC blog with permission.

Lisa Austin, My EcomClub.com  Lisa Austin

 

4 Digital Marketing Trends That Will Dominate 2016

I know, I know; 2015 isn’t even over yet, and we’re already talking about 2016. Digital marketing trends move fast, so you always have to look at what’s next to stay ahead of the game and start adapting your strategy early. If you can pinpoint the major marketing trends of the next twelve months, you can begin budgeting for the change, and subtly change direction now. Take a look at these four new trends, and think about how you can move towards them.

United Nations of smartphone operating systems by Jon Fingas via CC BY-ND 2.0

1) Mobile and location-based marketing

Mobile growth had an important year in 2015. At the start of the year, mobile browsing finally overtook desktop and laptop browsing. More people are using mobile devices to get online than any other technology, a trend that is expected to continue to grow in 2016. We’ll also start to see wearable technology find its feet and establish itself, which means coming up with unique location-based marketing strategies. How can your company harness your customer’s location to its benefit? Finally, it’s time to start thinking seriously about developing an app.

2) Long-term relationship building

Until now, digital marketing has focused on short-term success. It’s been all about hitting certain numbers of Facebook fans or Twitter followers, and making quick, easy sales online. After all, the Internet provides a forum for real-time conversations with customers and prospects 24/7. The most successful marketers are slowly realizing that a more traditional approach might actually be more cost effective. By nurturing customers for longer, they can double or even triple their sales over time. Start thinking about a way to retain customers, and make the second, third, and fourth sale.

3) SEO is more important than ever

It’s no secret that Google is always updating its algorithm. Every year, the search giant introduces a new change, and every year, it gets smarter. That means your SEO strategy needs to change and adapt alongside it. We asked the experts at Pay On Performance about what SEO will look like in 2016, and here’s what they told us. First, we’ll need to be more careful and targeted with our keywords. Don’t add redundant or unrelated keywords to pages and posts, and focus on long-tail keywords for more traffic. We’ll also need more organic and natural back links to bring more visitors to our sites and blogs. Finally, we’ll need to focus even more on producing quality content and new metrics like ‘time-on-site’ and engagement. That’s what Google is looking for in 2016.

4) Social media is expanding

If 2015 proves anything, it’s that social media isn’t going anywhere. Many predicted that Facebook’s bubble would eventually burst, but it shows no signs of slowing down (although Twitter has hit a stumbling block). In 2016, Facebook will integrate itself even further into our lives, but it doesn’t end there. Instagram and Pinterest have posted enormous growth figures in 2015. Statistics also show they have much higher rates of engagement and drive more sales. These two platforms will be critical for you next year, so start building a strategy now.

Taking note of these trends now will help you get a head start on next year! Where do you think digital marketing is heading? Please share your thoughts in the comments below.

Are you thinking about adding new platforms into your social media mix? Does your digital marketing strategy need an overhaul? Let’s talk, so we can put together a plan for you.

p.s. Wednesday, October 21st is ‘Back to the Future’ Day. What technology from the 80s blockbuster do you wish we had today?

Riding my hoverboard to 2016,
Jaime

Let’s chat (about digital marketing, flying cars or otherwise):
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The Best Social Media Sites For Business Marketing

"A Conversation" by Khalid Albaih via CC BY 2.0

Social media is one of the best marketing tools for businesses. In fact, it’s not just great for businesses; it’s great for individuals looking to market a blog too.

I could go on and on about the advantages and strengths of social media marketing. Instead, I’m going to talk about some of the best social media sites for business marketing.

Facebook image via CC0 Public Domain

Is your business on the largest social networking site on the planet?

Facebook

Facebook has been around for 11 years now and few would have predicted its success. When it started out, there were a few users who accessed the platform to stay in touch with family and friends. Facebook is currently the most used social networking site of all time and shows no sign of slowing down. Millions of people use Facebook every day for a variety of reasons, and this is why it’s perfect for marketing. In addition to the vast amount of potential customers, the social giant offers resources for businesses to help with your marketing efforts. You can pay to have your Facebook page advertised on people’s News Feeds who fall into your target audience(s). There’s also a local element; you can advertise directly to potential customers in your area and promote your location via check-ins, a map and your profile. It’s a tremendous site for businesses to use and continues to add new features and resources on a regular basis.

Twitter image via CC0 Public Domain

Has your business joined the conversation on Twitter?

Twitter

When I think of Twitter, two words pop into my head: real-time and community. Twitter is the social networking site that people go to for instant updates. With its 140-character limit (for now), the micro-blogging platform encourages a higher volume of posting than other social platforms. Many people now go on Twitter to find out about news stories and learn what’s going on in the world. If you’re a Twitter veteran, you’ve probably noticed that online communities are easily formed there by utilizing lists, hashtags and tagging other users. In a business sense, it’s ideal for marketing. You can zone in on Twitter audiences that are most relevant to your business. Twitter also presents you the opportunity to engage with a lot of people. Some of the best social media marketing strategies include using Twitter to engage with users. Using hashtags gives you the chance to promote your business to people all over the world.

Image via CC0 Public Domain

Is your business utilizing the power of video?

YouTube

Many people forget about YouTube when the discussion turns to social media. It is considered a social networking site because you can create a profile and interact with others. YouTube was purchased by Google in 2006, only a year after its arrival, and is now a serious player in the entertainment business, with billions of people watching videos every day. This is fantastic news from a business marketing perspective. It gives you a chance to upload videos promoting your business, which can be viewed by potential customers around town or around the world. There’s also a chance that your video could go viral, resulting in a significant increase in traffic, attention and customers to your business. If a picture’s worth a thousand words, than a video is worth even more.

While social media is a conversation, what you want to achieve from this game-changing addition to your marketing mix is all about you.

While these three social platforms can be great options for businesses, remember that your business has unique objectives and needs. That’s why it’s crucial to put together a strategy before getting social. If you’d like help putting together your targeted strategy (or just have some questions on the subject), let us know. We love to help brands get social with their targeted audience(s)!

Let’s do social well (and social good),
Jaime

Let’s chat (about social media for business, social strategies or otherwise):
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How To Test Your Way To Success As a Small Business

As a small business, you have an advantage over larger competitors: agility. It’s harder for larger, more established companies to be agile. You can, and here’s how to use that to your benefit.

How To Test Your Way To Success As a Small Business

Testing, Testing, 1, 2, 3…

Test, test and test some more. Try things out. You may have noticed that the CCC blog publishing schedule has been a little off lately. That’s because we’ve been testing different publishing days and posts per week. We apologize if we’ve thrown off your reading schedule, but things should be settling down now. After studying our data, we’ve decided on a Tuesday and Friday publishing schedule (for now).

Related reading: Social Media Marketing: Try Stuff. Test. Repeat.

In addition to testing out publishing schedules, we also like to test our content in different formats and on different social platforms. For example, we usually tweet each CCC blog post twice within a few days to a week after publishing: once with the title & featured photo and once with a quote or a question that is discussed in the post.

On May 4, we tweeted the above tweet to promote a recent post, Twitter’s Retweet with Comment Feature Changes The Conversation. This tweet with the title and photo racked up 413 impressions and 16 engagements, which are fantastic for us. Then on May 7, we tweeted a quote from the post along with the social media hashtag. That tweet fared much worse, gaining 159 impressions and 1 engagement. Lesson learned: always tweet with pictures. Not so fast!

On May 8, we sent a title and photo tweet promoting a post, Inside/Out: Brands, Take Your Message To The People. It garnered only 94 impressions and 0 engagements. (The irony is that this same picture was a hit on Instagram, racking up 31 likes and 12 comments.) So on May 11, we sent a text-only tweet (shown above) that was viewed 311 times and engaged with 4 times.

Finally, we posted the picture shown below on Instagram on April 13th showing our love of all things Mad Men. (If you missed it, check out Mad Men: Master Storytelling In Any Era, and you’ll understand at least part of our love affair.) It’s still pulling in traffic, currently at 69 likes and 25 comments. We also posted this picture on Twitter with fantastic results (5/17/15: 556 impressions and 19 engagements) and Facebook with less fantastic results (4/14/15: 11 people reached, 1 engagement).


Can anyone hear us?

Here’s our point: keep testing and trying things so you can stay in front of your audience, who is always moving. You’ll read so many posts that tell you to publish blog posts on Tuesdays at 10am and Facebook posts on Wednesdays at 3pm and LinkedIn posts on Thursday mornings at 7:30am. Those are general suggestions that can help you as you accumulate your own data to study and test. Your audience is unique, so they’ll set their own best practices. The hard part is breaking through all of the noise and clutter to hear, see and follow them.

Your Feedback

As a small business, we love your feedback! So let us hear it.

What suggestions do you have for the CCC blog?

What suggestions do you have for small business owners?

How has testing led you to success?

Enjoy your long weekend, but remember what Memorial Day represents. THANK YOU to everyone who has given the ultimate sacrifice while protecting our country and freedom. And please, stay safe and be smart; don’t put a first responder in harm’s way.

Always testing, always learning,
Jaime

Let’s chat (on testing, small business or otherwise):
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Twitter’s ‘Retweet With Comment’ Feature Changes The Conversation

Last night, it hit me: Twitter’s retweet with comment feature is a game-changer. I was excited about it before, even though it didn’t make our Q1 social media updates a few weeks ago. (Ed. Note: It has been added!) But I didn’t grasp how much of an effect it would have.

Last night, I was watching my favorite show, Mad Men, while following the #MadMen hashtag. Talking to people all over the world and experiencing a show from other peoples’ points of view while it’s airing takes your experience to another level. (It deepens your emotional connection with the characters and encourages you to watch the show live, but that’s another blog post.) I enjoyed reading others’ tweets and gained a new perspective on some of the characters’ actions and scenes.

And that’s when it hit me. I loved seeing people add their own insight to others’ thoughts and contributing to the conversation. While browsing the hashtag stream, I could instantly view a conversation instead of only seeing a reply or straight retweet (because there usually wasn’t room to comment on a retweet before). Previously, you would have to click to view the conversation, interrupting your stream (and experience). Now it’s all right in front of you waiting to be viewed and shared.

What’s the big deal? Engagement. As brands (and people), we all want other people to engage with us. That’s why this update is so big. Retweeting a tweet with an added comment increases impressions and engagement, including followers. Check out the analytics on two tweets I retweeted and added a comment to during the show. My reach and engagement is much higher than if I had simply retweeted these tweets, because I was able to add information for my audience.

Retweets with comments drive engagement!

Retweets with comments drive impressions and engagement over straight retweets.

I’m not suggesting you only retweet on Twitter, but this phenomenon makes sense. Social media is all about getting social with others no matter how hard we try to prove otherwise. Twitter’s retweet with comment feature allows us to engage with others while adding our own insight. It combines the best of both worlds: engagement and original content.

This update is almost as epic as Peggy’s entrance into her new employer last night — drunk, donning shades indoors and enjoying a smoke. Yet another way to change the conversation….

Join the Conversation on the Retweet with Comment Feature

Have you used the retweet with comment feature?

Will this feature encourage you to retweet more?

Are you on Twitter more, less or the same as you were a year ago?

p.s. We’d love to hear from you on Twitter! Tweet us @jaimeshine with your thoughts on this update, Twitter in general or anything else you have on your mind.

CCC’s Tweeting Queen,
Jaime

Join the conversation: 
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Get Your Ducks In A Row: Your 1st Quarter Social Media Updates

Social media is an ever-evolving world. One of our most popular posts last year was Social Media 2014: Traveling At The Speed of Light (And A Look Ahead!), so we thought that a quick first quarter review of social media updates would help you stay up-to-date. Here goes!

Your Q1 social media updates brought to you by CCC (and Webster)!

Social media’s like a day at the ballpark. You never know what you’re going to find! A duck wearing shades?!

Facebook

Twitter

Instagram

Pinterest

LinkedIn


Get Social

What important updates did we miss?

What’s your favorite social media update thus far in 2015?

What’s your favorite social network right now?

Remember, we’re ready to help you navigate the always evolving, real-time social media world to achieve your specific objectives. Want to talk?

Let’s get social,
Jaime

Join the conversation: 
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Social Media 2014: Traveling At The Speed of Light (And A Look Ahead!)

Social media. This ever-changing, real-time world is unbelievable — both in the marketing opportunity it presents and in trying to stay on top of the constant changes. Are you utilizing the new features that popped up in 2014? Let’s take a quick look back…

Social media travels at the speed of light

Facebook

Twitter

  • Start a conversation: share a tweet through direct messages (read more)
  • Tag people in a photo / add multiple photos to one tweet (read more)
  • Twitter offers you more control over your feed (read more)
  • Would you sell directly in Twitter? (read more)
  • What’s next? Ask the head tweeters.
From rags to riches: Brian Acton

Facebook didn’t turn him down this time. Brian Acton, co-founder of Instagram, became a multi-billionaire in 2014.

Instagram

Pinterest

LinkedIn

  • Customize your background to paint a better picture of you (read more)
  • New homepage design lets you stay connected (read more)
  • LinkedIn Publishing stepped up its game (read more)
  • Who’s viewed your profile? New ways to engage (read more)
  • What’s next? Big ideas in 2015

Post, Tweet & Pin

What major social media changes in 2014 did I miss?

What 2015 update are you anticipating the most?

What’s your favorite social network now and 3 years ago?

What a year in the social media world!

Cheers,
Jaime

Stay up-to-date on the crazy social media world. Join the discussion:
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Twitter DMs: Strategy or Spam?

Twitter DMs: you either love them or hate them.

Twitter DMs: Strategy or Spam?

While I’m not a personal fan, I do see how they can be used effectively. The problem is that I so rarely see them used effectively. Direct messaging on Twitter tends to be highly automated and utilized differently than messaging features on other platforms. Facebook messages are a great way to communicate with clients, further connect with other individuals — personally or professionally and for groups to have conversations or plan an event. Other platforms are noticing as Instagram, Snapchat and Pinterest have all added direct messaging capabilities.

However, Twitter DMs are often ignored and make some people angry. While I don’t usually get that riled up, here are two recent examples of why Twitter DMs turn me off.

I connected with a local bar/grille and received an automated DM thanking me for connecting and hoping they would see me soon. Fair enough, I made a note that I should check the place out. From time to time, I receive automated DMs about a popular menu item (wings night!) or asking me when I plan to stop by. I responded at one point asking if the bar carried UFC fights. No response — ever. So you’re utilizing DMs to stay top of mind and try to start a conversation, but you don’t respond when someone joins the conversation. What kind of strategy is that?

Here’s another recent example that just confounded me, which often happens when people do things online that they would never do in person. I connected with an individual, who promptly direct messaged me to ask me to retweet a self-promotional tweet on his timeline — link included. That’s like meeting someone at a coffee shop or bar and then asking for a favor 5 minutes later. Would you do that? Probably not, so don’t do it online.

Remember: think before you tweet or DM. Unlike television or other push broadcasting mediums, your recipients can talk back — for the whole world to see.

Join the Conversation

Do you utilize Twitter DMs? How?

Do you utilize direct messaging on other social platforms?

Show me an example of a brand/company utilizing Twitter DMs effectively, even if it’s your own.

Tweet me — or drop your comments below. I’d love to discuss!

Cheers,
Jaime

Want to tweet? Connect with CCC on Twitter!
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The Punch (and Tweet) Heard Round The World

With the release of a grainy security camera video yesterday, TMZ made a mockery of the Baltimore Ravens, the Atlantic County prosecutor and the NFL. As if the domestic violence incident wasn’t bad enough, the attempted cover-up, or whitewashing of the facts in the case, is a slap in the face to women everywhere.

The numbers are staggering1 in 3 U.S. women have experienced physical violence, rape and/or stalking by an intimate partner at some point in their lifetime. 81% of women who experienced intimate partner violence (IPV) reported at least one health-related or other impact. $8.3 billion. That’s the cost of IPV in medical, mental health services and lost productivity costs alone each year.*

Unfortunately, these numbers are also impressive and far more important in some circles. Ray Rice’s jersey ranked #28 in the entire NFL in the last fiscal year. The running back has rushed for more than 1,000 yards in 4 out of the past 5 seasons, and he was enjoying a 5 year / $35 million contract, including $22 million in guaranteed money before being released yesterday. In other words, he’s a superstar.

Whether the NFL or any other party had seen the latest video is irrelevant. They knew the facts of what happened on that awful night, and according to TMZ, they never requested the security video from the hotel/casino. (Yes, I just referenced TMZ as a news resource. Unfortunately, they seem to be the most reputable source in this debacle.) What kind of investigation did the NFL — or the Atlantic County prosecution — conduct?

What really amazes me is the Baltimore Ravens’ response. The team held a press conference seemingly to minimize the seriousness of the situation and let the whole world know that Janay Rice was at least partially to blame. The following tweet has since been deleted from the Ravens’ official Twitter account.

Baltimore Ravens tweet

Screenshot courtesy of Mediaite.com

Remember, you can never truly delete a tweet or post. It lives forever somewhere online and could serve to pop up at the most inopportune time. Think before you tweet, especially from an official brand account.

Shortly following the release of the most recent video, the Baltimore Ravens released Ray Rice, and the NFL indefinitely suspended him, which are far more appropriate actions than the initial discipline — a 2 game suspension. Two games for punching a person in the face, knocking her head against an elevator so hard that she was rendered unconscious, dragging her out of the elevator and through the lobby like a bag of trash (while still unconscious) and spitting on her. Yet a player who tests positive for marijuana can be suspended for the whole year. What kind of image does that send?

The only good news that has come out of the backlash generated by this disturbing situation is the NFL’s much tougher stance on domestic violence. A first offense receives a 6-game suspension without pay, and a second offense is punished with a lifetime ban. The policy applies to all NFL personnel, including executives and coaches, but there is a caveat that allows multiple time offenders to apply for reinstatement after one year. Is it tough enough or overboard?

How far will the fallout of this incident and cover-up reach? The Baltimore Ravens’ front office? NFL commissioner Roger Goodell? The Atlantic County prosecutor’s office? Who knew what when? Why was Ray Rice given such a light punishment — by the league and legally — before this video leaked?

“[Roger Goodell’s] push to increase NFL punishment of domestic abusers to roughly one-third that of repeat pot smokers, his decision today to suspend Rice indefinitely after the Ravens had fired him are elements of classic tragedy wherein the right thing is finally done only after it is too late to matter. Roger Goodell’s existence, who he is, what he has turned the NFL Commissioner’s office into is now symbolized by Ray Rice’s brutal left hand striking Janay Palmer, and striking her again. Mr. Goodell is an enabler of men who beat women. His position within the National Football League is no longer tenable.”  –Keith Olbermann, ESPN talk show host

My only hope is that someone, or multiple women out there, who are suffering from domestic violence will see the ugliness of this incident and make the choice to get help for their own situation. It’s so easy to blame the victim in domestic violence situations, but women stay in abusive relationships for a number of reasons. If you want to hear from real women on why they stayed, just browse the #WhyIStayed hashtag on Twitter. Thank you to everyone who continues to share their stories and encourage others to get help.

If you or anyone you know is suffering from domestic violence abuse, please call 1.800.799.7233 or visit a local shelter. Don’t become another statistic. You’re worth so much more.

Sadly, I agree.

A disappointed NFL fan,
Jaime

*Intimate Partner Violence (IPV) statistics courtesy of the Centers for Disease Control and Prevention

Go Beyond 140: Hold a Tweetup

Every time I hear the word tweetup, this classic dances into my head.

 

What’s a tweetup? It’s a face-to-face meeting of people who are on Twitter. That’s it. The concept is simple, but it’s not always easy to pull off. If you’re thinking about holding a tweetup at your next event, keep these tips in mind:

posing for the camera

At a tweetup? Have fun and talk to people!

Location, location, location. Just like in real estate, it’s all about the location. Pick a spot that can accommodate the expected number of attendees and is accessible, but not in the main drag, so to speak. If everyone’s already in the lobby or at the hotel bar, then don’t hold your tweetup there. It will be too difficult to figure out who’s at the tweetup and who’s just hanging out there. (p.s. It’s helpful to pick a location with strong phone service and/or WiFi so people can actually tweet at your tweetup.)

It’s all about the plan. It may seem like everyone just shows up, but that’s not the case — especially if you want everything to run smoothly. Besides scouting the location, you need to figure out the other aspects. Prizes and special guests will help draw a crowd while hors d’oeuvres or snacks will be appreciated. You can also have a theme for your tweetup; raise money or collect canned goods for a cause or tie it to your overall event (i.e. recharge at your tweetup at a racing-themed event with snacks, seating areas & phone chargers)

Hello, my name is… Yes, you’ll probably have some type of badge or name tag if you’re at an event, but it won’t showcase your Twitter handle. Remember, Twitter handles aren’t always people’s names, so it’s helpful to have name tags (and pens/markers) for people to write their handles on. It also gives attendees something to do when they first arrive and serves as an ice breaker. You can design a custom template for your event or offer different colors of name tags to differentiate between attendees (i.e. green for exhibitors, blue for staff). Whatever route you go with the name tags, make sure you can see the Twitter handles. That’s what you’re there for!

Tweet about it! Let people know the tweetup will be happening and then fill in the details once they’re available. You don’t have to promote the exact details too far in advance either. In fact, some people wait until the night before or morning of the tweetup to tweet the exact time and location. Keep other promotion to a minimum. A tweetup is specifically for people on Twitter, so there’s really no need to promote it on Facebook or Instagram (that’s an InstaMeet, anyway). Onsite promotion isn’t necessary either. While you need people to find the location, you don’t need to attract interest from the passing traffic. (p.s. Creating a specific hashtag is your call. If you already have an event hashtag, it may only cause confusion.)

The tweetup day’s here! Arrive early to make sure everything’s ready to go and begin welcoming your Twitter followers. Introduce yourself to attendees and remind them about the name tags and snacks along with any prize giveaways or special guests. Encourage them to check in at your tweet up or tweet pictures and updates.

Have fun! You’ve done the work, now enjoy yourself. Go beyond 140 characters, and get to know attendees beyond their Twitter handle. One last thing… don’t forget to stop tweeting long enough to actually talk to the people in front of you. 😉

Tweet about it

Have you attended or organized a tweetup?

What tips would you add? Is there anything you tried that did not work?

Would you recommend a specific tweetup hashtag?

Rockin’ Robin video courtesy of Buddha Mist YouTube Channel

Tweet, Tweet, A Tweetin’,
Jaime

Until we meet at a tweetup, let’s connect online:
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