Social media platforms are constantly evolving, so it’s important to keep up on the latest features and understand how to use them for your brand or business. Enjoy our summer round-up with a cool drink in-hand! Instagram Stories continue to explode in popularity, as they’re expected to outpace Feeds as the primary mechanism of contentContinue reading “Social Media Summer Round-Up: New Features You Need To Know”
Tag Archives: social media usage
What’s the Story in Social Media Marketing? Stories.
This summer, social media platforms debuted so many new features it was hard to keep up. (Miss out while you were on holiday? Catch up with our roundup.) As fall color explodes, the platforms continue to test and release new features, with Instagram leading the way. With all the changes, the story of the yearContinue reading “What’s the Story in Social Media Marketing? Stories.”
Social Media’s Sizzling New Features You Need to Know About
Summer may conjure up lazy days at the beach, but social media platforms have been busy debuting new features. Here’s a summer roundup of features you may have missed, so you can incorporate them into your social media strategies. Instagram It started in May with an improved inbox. More than 150 million active daily usersContinue reading “Social Media’s Sizzling New Features You Need to Know About”
Understanding Social Media Etiquette with Real-World Scenarios
Google social media etiquette, and you’ll retrieve over 4,000,000 results (at the time of this writing). Clearly, it’s a topic that resonates with people, and in the ever-changing, real-time realm of social media, it’s easy to understand why people are confused on what’s appropriate and what’s not. Throw in trying to balance personal and business accounts on aContinue reading “Understanding Social Media Etiquette with Real-World Scenarios”
From Like to Love: Instagram Moves Beyond Likes with New Features
Live video. Stories. A reply button. Instagram has been busy adding new features in 2016, and they all point in one direction: getting social. The popular visual social platform has always drawn high levels of engagement, but a good chunk of that was relegated to likes — which are nice but may not lead to anythingContinue reading “From Like to Love: Instagram Moves Beyond Likes with New Features”
4 Things That Social Media Can’t (or Shouldn’t) Do
The power of social media is impressive, but it can’t (or shouldn’t) do everything for your company or brand. Other areas need to carry their own weight too. Here are four things that social media can’t do for your brand: Fix a bad product—Product is king, at least in the sense that any advertising orContinue reading “4 Things That Social Media Can’t (or Shouldn’t) Do”
How Do You Measure the Impact of ‘Dark Social?’
There’s much discussion these days about measuring the right key performance indicators, or KPIs. Are likes worth anything? Are shares social gold? Does engagement help if it doesn’t lead directly to business? These questions are important and worth discussing at your company (and on this blog). However, my question today is, how do you measureContinue reading “How Do You Measure the Impact of ‘Dark Social?’”
InstaStrategy: How to Thrive on the ‘New’ Instagram
What a year it’s been for Instagram! The fast-growing social platform is implementing numerous changes to celebrate its sixth year. People tend to resist change, so it’s no wonder that some of these changes have been met with consternation. View this post on Instagram A post shared by Jaime Shine 💬 Marketer (@jaimeshine) The DreadedContinue reading “InstaStrategy: How to Thrive on the ‘New’ Instagram”
The Punch (and Tweet) Heard Round The World
With the release of a grainy security camera video yesterday, TMZ made a mockery of the Baltimore Ravens, the Atlantic County prosecutor and the NFL. As if the domestic violence incident wasn’t bad enough, the attempted cover-up, or whitewashing of the facts in the case, is a slap in the face to women everywhere. TheContinue reading “The Punch (and Tweet) Heard Round The World”
6 Valuable Snippets of Career Advice I’d Tell My Younger Self
After reading some of the entries in the popular #IfIWere22 LinkedIn series, I was inspired to think about what I would tell my younger self. Hindsight is 20/20, right? So here I go… 6 Snippets of Career Advice I’d Give to My Younger Self Don’t let yourself be used. Yes, it pays to be aContinue reading “6 Valuable Snippets of Career Advice I’d Tell My Younger Self”
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