5 Years In: Life as a Small Business Owner

Something crazy happened this week: CCC celebrated its 5th anniversary. In the midst of client projects and deadlines, I almost missed it — which is so appropriate. It was just another day in what has become my life as a small business owner.

We're celebrating 5 years in business!

When I started this journey, I never thought I’d get here. Sure, I made plans and thought about where I — and my business — would be in five years, but to be honest, none of it was real. There was too much treading water just trying to stay afloat.

Looking back, I’ve learned a few things and will continue to do so every day. That’s part of the process, one that I enjoy.

Here are five lessons I’ve learned in five years as a small business owner:

  • This is the hardest thing I’ve ever done — and my greatest accomplishment (to date). Finishing my first half-marathon is a close second, but the daily grind of starting and building my own business has permanently changed me. It’s challenged me beyond my wildest dreams, and shown me what I’m capable of. You can read and plan all you want (and you should), but until you jump in, it’s hard to imagine.

An Omnipresent View? The Life of a Small Business Owner

  • You have to learn to say no. Your time is your most valuable commodity, especially because you probably won’t have the money to hire help when you start out. It’s not about missing opportunities or being afraid to take chances; it’s about taking control of your time and your business. Saying yes to everything and everyone will leave you burnt out and likely out of business.

The Power of Saying ‘No’

  • Enjoy the everyday moments. Take time to sip a latte on a patio on a beautiful spring day while brainstorming a blog post or contemplating future business decisions. It may be tough for you to take time off from your business for a long time, so enjoy these moments that relieve stress and sustain you for another day.

Celebrate the Magic in Everyday Moments

  • Be honest — with your clients, prospects and yourself. It may be uncomfortable, but it will benefit all involved in the long run. As difficult as some situations may be, try to step back and take a look at the bigger picture. If you’re not best suited to help a prospect, refer him to another company. If you’re continually running into issues with a client, have an honest (yet professional) conversation. It will either spur changes or an end to the relationship, which may be for the best. Long-term, mutually beneficial relationships cannot be built on lies and half-truths — in business or in life.

A Look Back: 4 Lessons Learned in 4 Years as an Entrepreneur

  • Stay true to why you started your business. It can be difficult to remember your vision as you get bogged down in day-to-day activity, start to grow or deal with a catastrophe. Whether you create a vision board or have an image burned into your mind, keep it front and center. Remembering why you started the business can help you make decisions and decide which opportunities to pursue.

It’s been fun looking back on the last five years this week, which have been an incredible journey. Right now, there’s more work to do, but maybe I’ll be able to sip a latte on a patio this weekend to celebrate this special milestone in CCC’s story.

Thanks to everyone for your support!

Starting chapter six,
Jaime

Let’s chat (about small business life, your marketing needs or otherwise):
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About Jaime Shine

I love to write. While most kids were playing with blocks or dolls, I was publishing magazines and newspapers – feature articles, ads, sports box scores, the whole nine yards. From promotions director to advertising roles to branding projects, I’ve always been interested in all forms of marketing. That interest blossomed into a career path and led me to open my own business, which has always been a dream of mine. And I’d love to work my magic for you. Check out my company's services, discover more about me or chime in on my blog, covering a variety of topics, at http://jaimeshine.com.

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