Monthly Archives: February 2015

Eat, Pray, Love — In Business Too

As I was reading Eat, Pray, Love by Elizabeth Gilbert earlier today, two things dawned on me. One, I’m enjoying this book. Two, the concepts discussed apply to business as well as life (and no, not only for women). In Eat, Pray, Love, Gilbert travels the world in order to examine three different aspects of herContinue reading “Eat, Pray, Love — In Business Too”

A Modern Marketer (with an Old School Soul): Things I Carry

As a modern marketer with an old school soul, what kind of things do I carry? Staying Connected Mini Tablet — This little guy keeps me connected while I’m on the go. It’s powerful enough to stream videos, manage multiple social media accounts and drive me around the World Wide Web, but small enough to fitContinue reading “A Modern Marketer (with an Old School Soul): Things I Carry”

Love — and Marketing — is in the air!

Holiday marketing: you either love it or hate it. As a consumer, it’s nice to take advantage of a sale, but as a marketer, it can get downright embarrassing. How many more car commercials about President’s Day sales that have no tie-in to the brand can we watch? Some brands get holiday promotions right, and itContinue reading “Love — and Marketing — is in the air!”

Your Brand Is A Feeling, Not A Noun

Branding. It’s all the rage, but what is it exactly? According to Merriam-Webster, branding is the promoting of a product or service by identifying it with a particular brand. Of course, there’s as many definitions of branding as there are flavors of chewing gum. I’ll make it easy though. Branding is a feeling you create inContinue reading “Your Brand Is A Feeling, Not A Noun”

Publishing: The End or The Beginning?

It’s over. We’ve reached the last step of the writing process: publishing. Simple, right? Just click Publish and you’re done. Not quite. After tackling prewriting, drafting, revising and editing, there’s still work to do. Depending on your project, some of these questions may answer themselves, or you may have some more thinking to do. What mediumContinue reading “Publishing: The End or The Beginning?”