Love — and Marketing — is in the air!

Holiday marketing: you either love it or hate it. As a consumer, it’s nice to take advantage of a sale, but as a marketer, it can get downright embarrassing. How many more car commercials about President’s Day sales that have no tie-in to the brand can we watch?

Love -- and coffee -- is in the air at Starbucks!

Love — and coffee — is in the air at Starbucks!

Some brands get holiday promotions right, and it may not be ones with a readily available tie-in at first glance. For example, Starbucks has decided to hold the world’s largest date on February 13th. The worldwide coffee giant is serving a special pairings menu at participating cafes for you and your beloved. Don’t have a beloved? No worries, the company has partnered with Match.com, so you can find that special someone. As a place where people come to meet, this partnership is genius, although I never would have told you that before. Kudos to Starbucks for understanding its brand and consistently finding new ways to grow.

Durex Valentine's Day ad

Durex delivers a tongue-in-cheek message to its competitors.

A couple of years ago, I stumbled across the above ad from Durex around Father’s Day. The world’s number one condom brand has a history of bold, tongue-in-cheek advertising. Durex takes its products seriously. Itself? Not so much. Considering what its product is intended to do, the company may not ever come up with a better ad.

Chime in with Love (or Hate)

What brand’s holiday-related marketing do you love?

Do you find yourself looking at marketing as a consumer vs. marketer/business professional?

Any fun Valentine’s Day plans?

Share the marketing love,
Jaime

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About Jaime Shine

I love to write. While most kids were playing with blocks or dolls, I was publishing magazines and newspapers – feature articles, ads, sports box scores, the whole nine yards. From promotions director to advertising roles to branding projects, I’ve always been interested in all forms of marketing. That interest blossomed into a career path and led me to open my own business, which has always been a dream of mine. And I’d love to work my magic for you. Check out my company's services, discover more about me or chime in on my blog, covering a variety of topics, at http://jaimeshine.com.

One thought on “Love — and Marketing — is in the air!

  1. Pingback: Inside/Out: Brands, Take Your Message To The People | clearly conveyed communications

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