Creating an effective content strategy is fundamental to your marketing efforts, but it’s usually about creating new content. Yet, your existing content may be even more important than creating new content because existing pages already have unique data, including rankings and on-page engagement. It’s much more effective to use your own data than relying on third-party numbers that your competitors have the same access to you as you. On March 15th, I was honored to be the guest host of the #VCBuzz marketing Twitter chat for the second time! Our discussion was focused on the benefits of updating your existing or older content and how to go about doing it. So, how do you create a content updating strategy or include updating your current content in your content strategy? Let’s discuss!
Category Archives: Writing
Vlog Update: Why Have We Been Quiet? Repurposing Content & More
Hello! It’s been a minute (or over six months) since we’ve published new content, so I wanted to jump on with an update. Watch the video below, or scroll down for more.
Writing (& More) for Small Businesses Delivers Big Opportunities
While I planned on starting a marketing company that focused heavily on writing services, I didn’t foresee the interest in businesses outsourcing their social media management. Today, social media management and content creation is a significant part of my business. In turn, they’ve led to additional writing opportunities. Offering an array of services as a marketing company allows me to present a full-service front to my audience.
How to Create Content that Works [Twitter Chat Recap]
“Creating content just for the sake of creating content is the strategy that is doomed to failure.” Recently, I joined the #VCBuzz Twitter chat to drive a conversation on Creating Content that Works. What an insightful discussion! The 45-minute discussion on content creation and content marketing sizzled with smart advice from a variety of digital marketing professionals.
Power of the Pen: 5 Steps to Writing That Produces Results
Making a list and checking it twice? You’re busy preparing for the holiday festivities, so we’re here to help. Download our free writing guide, The Power of the Pen: 5 Steps to Writing That Produces Results! Are you expected to contribute to your company blog? Are you establishing yourself as a thought leader in your industry?Continue reading “Power of the Pen: 5 Steps to Writing That Produces Results”
Get the Party Started: 5 Ways to Revamp Your Blogging Techniques
CCC is excited to welcome guest contributor, Katrina Manning! You can learn more about Katrina at the end of her article. When it comes to marketing your business, one of your most critical tools is blogging. For starters, it gives you an effective way to communicate with your customers. Secondly, it can help boost theContinue reading “Get the Party Started: 5 Ways to Revamp Your Blogging Techniques”
Are Company Blogs (As We Know Them) Nearing Their End?
At the end of last year, a local icon in our community closed its doors. While it’s the end of an era, it’s not the end of West Point Market. The legendary gourmet specialty food store is reinventing itself to thrive against increased competition by reopening a smaller flagship store and eventually opening satellite storesContinue reading “Are Company Blogs (As We Know Them) Nearing Their End?”
Small Business Saturday: FREE Writing Guide
It’s Small Business Saturday, the Saturday after Thanksgiving that is set aside each year to celebrate and support small businesses. We appreciate the love, but we hope that you support small businesses the rest of the year too. Why? Nearly 80% of small businesses are self-employed individuals.^ Businesses with fewer than 5 employees make up 62%Continue reading “Small Business Saturday: FREE Writing Guide”
The Key Elements To Running A Successful Blog
Good Blog Design The success of your blog begins with good design. Why? The average attention span in 2015 is 8.25 seconds, continuing a downward trend. In other words, visitors won’t stick around if their first impression is negative. Make sure the design of your blog is user-friendly and easy to navigate. There should alwaysContinue reading “The Key Elements To Running A Successful Blog”
How Flexible Should Your Blog Schedule Be?
Blogging. As a small business owner, writer or business professional today, you understand its benefits (and may even enjoy it). But some days it becomes a four letter word in your vocabulary. Recently I read a post from a fellow blogger who was asking her readers about her new posting frequency. She had committed toContinue reading “How Flexible Should Your Blog Schedule Be?”
clearly conveyed communications 