4 Retro Ways to Connect with Modern Audiences

Everywhere we look lately, from entertainment to business, what’s old is new again. Well established franchises are selling out movie theaters, the toy aisle is straight out of the eighties and businesses everywhere are turning back the clock to stand out in this fast-paced, digital world.

Clearly Conveyed Communications -- We give you a voice.

How can you go retro to connect with customers and grow your business today?

Make it personal with a handwritten note. When you receive a handwritten note, card or letter, it feels more personal. The recipient will appreciate that you took the time to put your thoughts on paper. The next time you want to thank a loyal customer or employee, don’t send an email. Jot down why you appreciate the recipient and how much you value the relationship, job he’s doing, etc. A little writing will go a long way!

How House of Cards is Winning the Marketing Game

Develop long-term relationships. Relationship marketing is a buzzword today, but the concept is straight out of a bygone era. Take the time to get to know your clients and employees, business partners and vendors. Let them know you’re in it for the long haul, not just a short-term sale. People want to do business with people they trust and that takes time to develop.

Give your audience your undivided attention. Viewers loved the alcohol carts in offices on Mad Men, but many of them missed the point. The ad men (and few women) would sit down and spend time with their clients when they stopped in. They weren’t too busy running from meeting to meeting to listen to their clients’ challenges and concerns. Many creative solutions were born over Old Fashioneds with no outside interruptions.

Mad Men: Master Storytelling In Any Era

Embrace paper in the digital age. In an age of email and the cloud, using paper is one way to grab recipients’ waning attention. Feature direct mail in your next marketing campaign, and reorder your physical business cards. In fact, go old school — embossing, engraving, bold lettering and colors set off with white space — to stand out from your competition. Going all digital removes your audience’s sense of touch, which limits their sensory experience while interacting with your brand.

In Summary

Handwritten notes, developing long-term relationships, giving your undivided attention and embracing paper will help you connect with today’s audiences. Don’t be afraid to be different, even if that means being inspired by a bygone era.

We’re grabbing our fedoras to head out for Old Fashioneds and Vodka Martinis with clients. Care to join us?

Embracing the future with help from the past,
Jaime

Let’s chat (about building relationships, your communications needs or otherwise):
Facebook logo Twitter logo Instagram-v051916_200 Pinterest logo

Awesome Marketing Concepts Your Small Business Shouldn’t Overlook

Cleary Conveyed Communications business card

Marketing a new company can be tough. You don’t know the best ways of reaching your audience in the beginning, and discovering the best promotional ideas involves a process of trial and error. While the digital landscape is a hot property, traditional marketing vehicles can still work in today’s high-tech world.

Business Cards

As the infographic below shows, business cards are (still) effective marketing tools. They help you make a good first impression, and ensure you stay top of mind with clients and prospects. Most people keep business cards they receive for future needs. While it’s tempting to go all digital, a well designed business card printed on quality stock can open up a world of possibilities.

Billboard Advertising

Admit it; we all look at billboards on the side of the road. Most people think advertising on one is expensive, but billboards (or outdoor advertising) are surprisingly affordable. In fact, you can usually get one for a few hundred dollars or less. Thousands of drivers could encounter your brand who otherwise would not, and it’s a great way to expand your local reach.

TV Advertising

Ten years ago, only the largest companies could afford to pay for TV ads, but changes in the industry have forced networks to lower their prices. Businesses can now advertise on TV for less than $5,000, depending on your market. The drop in price, additional time slots and regional availability have opened the door for small businesses to compete with larger companies in this popular arena.

These marketing concepts could provide a boost for your company if you give them a shot. If your business serves a niche market, remember to target your marketing campaigns accordingly. Think big, and your company will do amazing things.

Enjoy this Business Card Must-Haves for Effective Networking infographic, and feel free to share with your clients, co-workers and fellow business professionals.

Do you carry physical business cards?

What traditional (or old school) marketing technique has worked for you?

What’s your favorite way to network?

A (business) card carrying small business owner,
Jaime

Let’s chat (about marketing, business cards or otherwise):
Facebook logo Twitter logo Instagram logo Pinterest logo LinkedIn logo


Infographic Designed By http://www.allbusinesscards.com/

A Modern Marketer (with an Old School Soul): Things I Carry

As a modern marketer with an old school soul, what kind of things do I carry?

Things I Carry

Things I carry — as a modern marketer (with an old school soul)

Staying Connected

  • Mini Tablet — This little guy keeps me connected while I’m on the go. It’s powerful enough to stream videos, manage multiple social media accounts and drive me around the World Wide Web, but small enough to fit in my bag.
  • Smartphone (not pictured) — How did we live without smartphones? The 5″ HD display brings videos, photos and messages into clear view while the lightweight and slim design is perfect for my small hands. The 4G network keeps me connected, and the 13 MP main camera takes professional pics when I need them. Late last year, I picked up a cover with a kickstand, which provides the protection I need with the slim fit I like. (The two inside pockets are perfect for your ID, credit card or business card.) UPDATE

Power Up

  • Portable Charger —  This lightweight portable charger keeps my smartphone and tablet juiced. The 2600mAh battery provides up to 12 hours of extra power, and is recharged by USB. Micro USB cord included.
  • Water Bottle — It’s amazing how much better your brain works when you’re hydrated. Make it easy to drink enough water by carrying a refillable water bottle with you. This 20 oz bottle includes an internal screen, so you can infuse your water with fruit (without plugging up your straw), and infuse your day with energy.
  • Starbucks Gold Card — Some days, it’s my sanity. As a small business owner, life can be stressful, but handcrafted espresso can make the worst day OK again. Plus, being Gold has its rewards. (I was going to include my battered Starbucks reusable cup, but this looks so much better.)

Kicking It Old School

  • Felt Tip Pen — While I love my gadgets, there’s nothing quite like putting pen to paper. Blog posts, marketing plans and social media strategy all come to life in spiral-bound notebooks with these glorious pens. And there’s something so elegant about writing with a felt tip…
  • (Paper) Business Cards — Yes, everyone’s online these days. So am I. But there’s still something about handing someone (prospect? connector? life-changer?) a physical business card. You’re giving someone a little piece of yourself, a physical reminder of your brand, the business that you’ve sweated and agonized over. It’s amazing what can come from a 3.5″ x 2″ (or thereabouts) piece of paper.
  • A Book — As a writer, I read a lot. I like to have a fiction and non-fiction book going at the same time, which helps me to tackle my two-page (and ever-growing) reading list. So far in 2015, I’ve devoured books on personal branding and entrepreneurship, the power of creativity, changing the way you think and life, love and loss. Reading is an integral part of who I am, so I always try to carry a book (or books) with me.

Odds and Ends

  • Big Red Slim Pack™ — A doctor once told me that I show 9 out of the 10 signs of becoming a chain smoker. How refreshing! So I chain-chew Big Red gum instead. Not any gum, Big Red. I love the cinnamon flavor, and fresh breath is always a good thing. The slim pack is convenient, sliding in my bag or back pocket.
  • Eyeglasses — I’m visually inspired and impaired. My glasses help me see clearly, so I can help others communicate clearly. My Tory Burch frames project a bit of professionalism, so I can play the part.
  • Sunglasses — I’m light sensitive, so I never leave the house or office without sunglasses. In fact, I keep 3 pairs sitting next to my bag, just in case.
  • Lotion — Along with the aforementioned sunglasses, I rarely am without lotion. My dry skin isn’t helped by living in Siberia half the year. So there’s always lotion — in my bag, work bag, car and all over my house.
  • Italian Roots — I’m proud of my Italian heritage, and it helps me every day. I’ve needed a thick skin, indomitable will and fighting nature to climb the ladder in corporate America, start my own business and step out of my comfort zone. And yes, I talk with my hands, so get over it. 😉

Bag It

  • Coach Travel Flight Tablet Bag — The first time I saw this bag, it was love at first sight. Whether flying around the world or around town, I have everything I need at my fingertips without being weighed down. Plus, my hands are free to tweet, message, blog or carry my espresso. And the camo? For a country girl, that’s just a little slice of heaven.


What do you carry?

Leave a list in the comments below or upload your pictures to social media and tag us!

What do you think of what I carry?

Cheers,
Jaime

Join the conversation: 
Facebook logo Twitter logo Instagram logo Pinterest logo LinkedIn logo