A Modern Marketer (with an Old School Soul): Things I Carry

As a modern marketer with an old school soul, what kind of things do I carry?

Things I Carry

Things I carry — as a modern marketer (with an old school soul)

Staying Connected

  • Mini Tablet — This little guy keeps me connected while I’m on the go. It’s powerful enough to stream videos, manage multiple social media accounts and drive me around the World Wide Web, but small enough to fit in my bag.
  • Smartphone (not pictured) — How did we live without smartphones? The 5″ HD display brings videos, photos and messages into clear view while the lightweight and slim design is perfect for my small hands. The 4G network keeps me connected, and the 13 MP main camera takes professional pics when I need them. Late last year, I picked up a cover with a kickstand, which provides the protection I need with the slim fit I like. (The two inside pockets are perfect for your ID, credit card or business card.) UPDATE

Power Up

  • Portable Charger —  This lightweight portable charger keeps my smartphone and tablet juiced. The 2600mAh battery provides up to 12 hours of extra power, and is recharged by USB. Micro USB cord included.
  • Water Bottle — It’s amazing how much better your brain works when you’re hydrated. Make it easy to drink enough water by carrying a refillable water bottle with you. This 20 oz bottle includes an internal screen, so you can infuse your water with fruit (without plugging up your straw), and infuse your day with energy.
  • Starbucks Gold Card — Some days, it’s my sanity. As a small business owner, life can be stressful, but handcrafted espresso can make the worst day OK again. Plus, being Gold has its rewards. (I was going to include my battered Starbucks reusable cup, but this looks so much better.)

Kicking It Old School

  • Felt Tip Pen — While I love my gadgets, there’s nothing quite like putting pen to paper. Blog posts, marketing plans and social media strategy all come to life in spiral-bound notebooks with these glorious pens. And there’s something so elegant about writing with a felt tip…
  • (Paper) Business Cards — Yes, everyone’s online these days. So am I. But there’s still something about handing someone (prospect? connector? life-changer?) a physical business card. You’re giving someone a little piece of yourself, a physical reminder of your brand, the business that you’ve sweated and agonized over. It’s amazing what can come from a 3.5″ x 2″ (or thereabouts) piece of paper.
  • A Book — As a writer, I read a lot. I like to have a fiction and non-fiction book going at the same time, which helps me to tackle my two-page (and ever-growing) reading list. So far in 2015, I’ve devoured books on personal branding and entrepreneurship, the power of creativity, changing the way you think and life, love and loss. Reading is an integral part of who I am, so I always try to carry a book (or books) with me.

Odds and Ends

  • Big Red Slim Pack™ — A doctor once told me that I show 9 out of the 10 signs of becoming a chain smoker. How refreshing! So I chain-chew Big Red gum instead. Not any gum, Big Red. I love the cinnamon flavor, and fresh breath is always a good thing. The slim pack is convenient, sliding in my bag or back pocket.
  • Eyeglasses — I’m visually inspired and impaired. My glasses help me see clearly, so I can help others communicate clearly. My Tory Burch frames project a bit of professionalism, so I can play the part.
  • Sunglasses — I’m light sensitive, so I never leave the house or office without sunglasses. In fact, I keep 3 pairs sitting next to my bag, just in case.
  • Lotion — Along with the aforementioned sunglasses, I rarely am without lotion. My dry skin isn’t helped by living in Siberia half the year. So there’s always lotion — in my bag, work bag, car and all over my house.
  • Italian Roots — I’m proud of my Italian heritage, and it helps me every day. I’ve needed a thick skin, indomitable will and fighting nature to climb the ladder in corporate America, start my own business and step out of my comfort zone. And yes, I talk with my hands, so get over it. 😉

Bag It

  • Coach Travel Flight Tablet Bag — The first time I saw this bag, it was love at first sight. Whether flying around the world or around town, I have everything I need at my fingertips without being weighed down. Plus, my hands are free to tweet, message, blog or carry my espresso. And the camo? For a country girl, that’s just a little slice of heaven.

What do you carry?

Leave a list in the comments below or upload your pictures to social media and tag us!

What do you think of what I carry?


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Je Suis Charlie: Why This Attack Felt Personal

I was supposed to write about Facebook today, but I don’t have it in me.

Je Suis Charlie

Yesterday, a French satirical newspaper, Charlie Hebdo, was attacked and twelve people were killed — ten journalists, including four well-known cartoonists, and two police officers. More senseless violence in a world that seems filled with it.

Until yesterday, I had never heard of Charlie Hebdo. I didn’t know any of the people who were killed, and I am not French nor have I ever stepped foot in the country. I have compassion for those affected, as I always do when senseless tragedies occur.

“They were cartoonists and editors and humorists. People whose job in life was to point at hypocrisy and laugh at it; to ridicule hate; to make us all try to see our own failings as humans. And they were killed for it.”  -Joe Randazzo, former editor of The Onion

Beyond that, this attack felt personal. Why? I am a writer. I’m not famous, and I have yet to publish a novel. But I use words to make a living — to give brands a voice, to convey meaning to audiences, to evoke emotion and encourage action. I feel a connection to other writers, no matter their success, and all artists: painters, cartoonists and creators of all kinds.

When I see the hashtag, #JeSuisCharlie, trending worldwide, it evokes a mixture of emotions in me. Sadness, for those involved and affected by this madness. Pride, at the unity and compassion shared by so many people around the world. Hope, that people understand the importance of ideas and expression and freedom of the press.

“You cannot kill an idea by murdering innocent people — though you can nudge it toward suicide.” -Joe Randazzo

Charlie Hebdo understands the need for hope. Despite heavy hearts and some fear, the newspaper will go to press next week. As columnist Patrick Pelloux noted, this decision shows that “stupidity will not win.” While next week’s publication will be half its usual length, the newspaper will print one million copies instead of its traditional run of 60,000.

This is what I ask: buy a copy if you can. Support Charlie Hebdo and other newspapers, publications and artists who support freedom of ideas and expression. If you’re an artist of any kind, continue to create art, because this world needs more art and less violence more than ever now. And remember the friends and families and loved ones of those who were killed, because their world has changed forever.

Stephane “Charb” Charbonnier, editor

Jean “Cabu” Cabut, cartoonist

Georges “Wolin” Wolinski, cartoonist

Bernard “Tignous” Verlhac, cartoonist

Phillipe Honore, cartoonist

Bernard Maris, economist

Elsa Cayat, psychoanalyst and columnist

Mustapha Ourrad, copy editor

Michel Renaud, visitor

Frederic Boisseau, caretaker

Ahmed Merabet, policeman

Brigadier Franck Brinsolaro, police bodyguard

“The pen is mightier than the sword.”  -Edward Bulwer-Lytton, English author

Raising my pen in solidarity,

Wisdom from Nora Ephron

Above all, be the heroine of your life, not the victim.

–Truth by the late, witty Nora Ephron

Your thoughts?

More about Nora:

A Nora Ephron fan,

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