Instagram Direct | clearly conveyed communications

Summer may conjure up lazy days at the beach, but social media platforms have been busy debuting new features. Here’s a summer roundup of features you may have missed, so you can incorporate them into your social media strategies.

Social Media's Sizzling New Features You Need to Know About

Is your brand utilizing all of the new features on your favorite social media platforms?

Instagram

It started in May with an improved inbox. More than 150 million active daily users converse with businesses through Instagram Direct each month, so the platform added more tools for business owners to manage these conversations. You can now star important messages for follow-up, and IG is testing quick replies. In addition, messages now come directly to your inbox instead of languishing in the oft-forgotten Pending section.

Then, the popular platform went crazy and introduced five new features in a month! Everyone is talking about IGTV, Instagram’s new platform for long-form vertical video content. It’s available in the upper right hand corner of your app (next to Instagram Direct), or you can download the standalone IGTV app. Will IGTV become a major competitor to YouTube or fade away over time?

Other new features that may benefit your business include group video chat (now available in Instagram Direct), music and question stickers in Instagram Stories and an updated Explore page. The new stickers can help you show personality, draw more eyes (and ears) to your Stories and increase engagement with fans and customers.

LinkedIn

LinkedIn continues to expand its features, so it’s important that you maintain an active presence. It’s no longer enough to post a resume and forget about it. Even if you’re not actively pursuing new employment, this platform presents a multitude of opportunities: making professional connections, strengthening relationships, seeking new clients and establishing yourself as a thought leader in your field.

We enjoy pulling a quote from an article to highlight an important point and encourage conversation, so we’re excited to see LinkedIn make it easier to do. Now you can highlight a quote, right click and share it to your feed or message it privately on mobile. It will automatically include a link to the article along with your quote as the caption.

Another exciting new development is the ability to save drafts directly on the LinkedIn platform. Say you’re browsing articles and find three that you’d like to share. Share them, write your caption (or pull a quote) and save as a draft. You can share it at a future date in order to share your content at optimal times for your audience.

The Posts & Activity shortcut (now available on your account drop-down menu) is an easy way to see what you have shared recently with your network. The built-in translator will come in handy when connecting with professionals across the word, and video captions help you communicate with viewers even when they’re watching your video silently, which people commonly do today.

Twitter

Not to be outdone, Twitter has been rolling out new features too. The platform announced it will begin showing related topics in its Trending Topics listing, which could help you tap into trending news. The related topics can give you a more complete view of the trending discussion, so you can see if a tie-in to your brand is appropriate and what additional hashtags to use.

Twitter also removed millions of accounts from follower numbers, cracking down on suspicious and spam accounts. Remember that active, targeted followers are more important than quantity, and don’t ever buy followers. This update will help make follower counts more accurate and add more legitimacy to influencer marketing on Twitter.

You should be confident that the follower numbers presented across Twitter are meaningful and accurate. We’re introducing a change to follower counts as part of our work to make Twitter a more trusted service for public conversation. https://t.co/A2ZEGHjOZ8

— Vijaya Gadde (@vijaya) July 11, 2018

Finally, Twitter is making an effort to improve users’ experience by adding the ability to dock videos, so you can keep watching while you scroll. This may lengthen the amount of time viewers watch your videos or even boost views overall.

Facebook

Meanwhile, Facebook has made changes while trying to climb back into users’ good graces. The beleaguered social platform removed its Trending section to make room for future news experiences, such as exclusive video news content on Facebook Watch.

The social giant also introduced Keyword Snooze to help users further control their News Feed. This feature allows users to temporarily hide posts with a specific keyword or phrase from people, Pages and Groups for 30 days. It joins Facebook’s other News Feed controls: See First, Hide, Unfollow and Snooze.

Speaking of Groups, Facebook introduced Subscription Groups, so admins can charge for the content they provide group members. This could be a new distribution option for your brand’s premium content, such as in-depth tutorials, live streams of event sessions and video coaching sessions.

As we were compiling this roundup of new features, some platforms dropped even more new features.

Instagram Adds Active Status Notifiers to Fuel Real-Time Connection
Facebook Adds Option to Merge Instagram Contacts into Messenger
Bring Your Conversations to Life with New Updates in LinkedIn Messaging
Google, Facebook, Microsoft, and Twitter partner for ambitious new data project

Watch for more insight on these new features and how they can help you build your brand and connect with your communities in future articles. What new feature are you most excited about? Does one or two platforms work better for you than the others? Do you utilize different platforms for different reasons?

We would love to discuss social media marketing with you! Leave your comments below, contact us to discuss your needs or connect with us on social, so we can stay in touch.

Let’s get social,
Jaime

Live video. Stories. A reply button. Instagram has been busy adding new features in 2016, and they all point in one direction: getting social.

Promote your posts to achieve your brand’s objectives when you switch to a business profile on Instagram.

The popular visual social platform has always drawn high levels of engagement, but a good chunk of that was relegated to likes — which are nice but may not lead to anything more. With these new features, you can really connect with your community and develop a more meaningful relationship.

Here are some ideas for brands on how to best utilize these new features:

Live video on Instagram Stories can be a big boost for brands if used appropriately, from broadcasting live at events to taking communities behind the scenes at your office. Show a day in the life of a [insert company name here] staffer or how you produce your magic. Hosting a food/fundraising drive during the Holidays? Go live to generate goodwill, encourage community members to get involved and spread cheer.

Disappearing photos/videos in Instagram Direct could be used for contests or sneak peeks at upcoming product launches or big announcements. Make new products or services available to loyal customers in your community first or hold a contest to reward community members who engage with you frequently. Just remember two things: don’t spam people and ‘disappearing’ messages can always be screenshot-ed and shared. Keep it professional!

InstaStrategy: How to Thrive on the ‘New’ Instagram

Despite these big announcements, some of the most popular advancements on Instagram are more basic features. The reply and like features in comments makes engaging with your communities and other users much more fluid. We’ve already noticed more conversations than before these features were announced. It may be time-consuming to interact with your community members who comment if you have an active community, but that’s one of the activities that can make the biggest impact on your brand’s social efforts.

We can’t touch on Instagram’s new features without mentioning business accounts. If you’re a company or brand, switch over to a business account if you haven’t already. It’s free and comes with benefits that personal accounts do not. Gain access to insights (aka analytics), make it easier for potential customers to contact you and be able to promote your posts — right within your app. The contact button alone is a tremendous feature that allows users to call, email or get directions to your location with one or two clicks.

4 New Instagram Features You May Have Missed

We’re big fans of Instagram here at CCC, and as 2016 comes to an end, we’re even more excited about what the future will hold for one of our favorite social platforms. These new features should help you create even more insta-magic in 2017 and beyond!

Insta-Feedback

What’s your favorite new Instagram feature in 2016?
Has a specific feature changed how you use the app?
Have you chosen to keep a personal profile over a business one? Let us know why below.
Where does Instagram rank among your favorite social platforms?

A big fan of Instagram,
Jaime

Let’s chat (about your Instagram strategy, marketing needs or otherwise):