#socialmedia – clearly conveyed communications

Social Media’s Sizzling New Features You Need to Know About

Summer may conjure up lazy days at the beach, but social media platforms have been busy debuting new features. Here’s a summer roundup of features you may have missed, so you can incorporate them into your social media strategies. Instagram It started in May with an improved inbox. More than 150 million active daily usersContinue reading “Social Media’s Sizzling New Features You Need to Know About”

How Do You Measure the Impact of ‘Dark Social?’

There’s much discussion these days about measuring the right key performance indicators, or KPIs. Are likes worth anything? Are shares social gold? Does engagement help if it doesn’t lead directly to business? These questions are important and worth discussing at your company (and on this blog). However, my question today is, how do you measureContinue reading “How Do You Measure the Impact of ‘Dark Social?’”

InstaStrategy: How to Thrive on the ‘New’ Instagram

What a year it’s been for Instagram! The fast-growing social platform is implementing numerous changes to celebrate its sixth year. People tend to resist change, so it’s no wonder that some of these changes have been met with consternation. View this post on Instagram A post shared by Jaime Shine 💬 Marketer (@jaimeshine) The DreadedContinue reading “InstaStrategy: How to Thrive on the ‘New’ Instagram”

Marketers: Don’t Forget About Desktop

Mobile offices, mobile apps, Mobilegeddon: The age of mobile has arrived. We can tap into Wi-Fi at 35,000 feet and conduct business from almost anywhere in the world. But don’t forget about desktop, marketers. It hasn’t gone the way of 8 tracks and parachute pants just yet — and is still worth your attention. While browsingContinue reading “Marketers: Don’t Forget About Desktop”

Warning: Appropriate Hashtag Usage on Instagram Will Result in Major Traffic Increase

Hashtags: you either love them or hate them. This blog has pondered hashtag usage before and received a mixed response from readers on their effectiveness and aesthetic appeal. But more than a year after that discussion, one thing is clear. Hashtag usage should be defined more than ever by social platform. Social Platform Hashtag Usage Twitter?Continue reading “Warning: Appropriate Hashtag Usage on Instagram Will Result in Major Traffic Increase”