Marketers: Don’t Forget About Desktop

Mobile offices, mobile apps, Mobilegeddon: The age of mobile has arrived. We can tap into Wi-Fi at 35,000 feet and conduct business from almost anywhere in the world.

Desktops (and laptops) are still worth paying attention to, marketers.

Desktop access to the Internet has risen 37% over the past four years. Source: comScore

But don’t forget about desktop, marketers. It hasn’t gone the way of 8 tracks and parachute pants just yet — and is still worth your attention.

While browsing trends in social media marketing for 2015, one in particular caught our eye. While mobile access to the Internet has quadrupled over the past four years, desktop access has also risen 37%.^

“Mobile’s new domination of social media activity did not sap numbers and minutes from desktop digital time, however. Instead, digital time seeped into Americans’ off-hours, as they brought their smartphones and tablets to television time, waiting rooms, Starbucks’ lines and bed.”  –Social Media Examiner

Despite its impressive growth, mobile is still not the primary device used to access the top digital properties either, including Facebook.

Furthermore, Instagram recently released web profiles, making it easier to browse and share images on the Web. Despite being the fastest growing social network in 2014*, Instagram still heard loud and clear from users who wanted a better desktop experience. So the popular platform, launched in 2010 as a mobile app, expanded its web presence to make its users happy.

So yes, we live in the age of mobile but the desktop era hasn’t gone the way of dinosaurs just yet. Keep your customers happy (and prospects interested) by spreading your presence across the mobile/desktop divide.

(Irony: We just realized that we’re writing this as a movie about dinosaurs is breaking box office records around the world!)

Mobile/Desktop Feedback

Have you cut into your desktop/laptop time with mobile? Or cut into other activities with mobile?

How do you access social media (approx. mobile/desktop %)?

Are you surprised that mobile is not cutting into desktop’s overall numbers yet?

Sources: ^comScore | *Pew Research Center | Social Media Examiner

Blogging on a desktop,
Jaime

Let’s chat (on mobile, desktop or otherwise): 
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About Jaime Shine

I love to write. While most kids were playing with blocks or dolls, I was publishing magazines and newspapers – feature articles, ads, sports box scores, the whole nine yards. From promotions director to advertising roles to branding projects, I’ve always been interested in all forms of marketing. That interest blossomed into a career path and led me to open my own business, which has always been a dream of mine. And I’d love to work my magic for you. Check out my company's services, discover more about me or chime in on my blog, covering a variety of topics, at http://jaimeshine.com.

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