online privacy – clearly conveyed communications

How Do You Measure the Impact of ‘Dark Social?’

There’s much discussion these days about measuring the right key performance indicators, or KPIs. Are likes worth anything? Are shares social gold? Does engagement help if it doesn’t lead directly to business? These questions are important and worth discussing at your company (and on this blog). However, my question today is, how do you measureContinue reading “How Do You Measure the Impact of ‘Dark Social?’”

Every Move You Make: Maintaining Privacy in a Digital World

The Man. Big Brother. The eye in the sky. Whatever you call it, it’s watching you. (Cue The Police — the band, that is.) We’ve touched on the issue of privacy in a digital world before, but it’s worth revisiting as technology continues to improve. The issue comes from balancing convenience and maintaining any privacyContinue reading “Every Move You Make: Maintaining Privacy in a Digital World”

5 Things You Didn’t Know About Facebook

Facebook is the biggest, baddest social platform on the planet. We’ve all heard the statistics: if Facebook were a country, it would have the third-highest population in the world, behind China and India. An average of 864 million people log in to the site daily. But what about the things you don’t know? You may beContinue reading “5 Things You Didn’t Know About Facebook”

There’s Only One You, So Shouldn’t You Be Your Own Password?

Are you ready for your close-up? Hoyos Labs thinks you should be, and they may just change the face of the Internet. Introducing 1U™, an app that gives you access to all of your favorite sites with one glance. No more frustrating password rules. No more anxious moments as you desperately try to remember the passwordContinue reading “There’s Only One You, So Shouldn’t You Be Your Own Password?”