2015: Storytelling, Platelets & Facebook, Oh My!

2015: what a long, strange road it’s been.

Our visitors and views climbed for the 4th straight year!

Thank you for visiting the CCC blog this year! We’re excited to see an increase in visitors and views for the 4th straight year, each year of our existence.

We publish a wide range of content and that showed in the diversity of our most viewed posts in 2015.

Our top 5 posts as voted by your eyeballs:

  1. The Psychology of Color: Following Guides or Going With Your Gut?
  2. To Give or Not To Give…
  3. 5 Things You Didn’t Know About Facebook
  4. Kindness in the Workplace: A Guide for Your Organization
  5. Mad Men: Master Storytelling In Any Era

Bonus: Things I Carry: Pen and Paper (missed the top 5 by 1 view)

As wide-ranging as our content is, it all leads back to our four main categories: marketing, writing, social media and personal reflection (including entrepreneurship/small business).

Our fourth most viewed post this year was written by one of our contributors, Carol Preibis from Ahh the Simple Life. If you would like to contribute an article (or series), check out our guest blogger invite.

We’ve had contributors from all over the world, just like our audience. Here are the top 5 countries that read our blog:

  1. United States
  2. United Kingdom
  3. Brazil
  4. India
  5. Canada

How did our visitors find us? Search engines refer most of our traffic, although social media plays a role too. Twitter, Pinterest and Facebook all sent readers to our front door.

We look at analytics to help us craft future content, but we’d love to hear from you! Are there any subjects that you’d love to see an article on in 2016? How about follow-ups to any articles you’ve read? Leave your thoughts in the comments below or contact us to make your voice heard.

Chime in on 2015 (and beyond)!

What was your favorite article or series on the CCC blog?
What country do you join us from?
How did you first find the CCC blog?
What topic(s) would you like to see covered in 2016?
How will you ring in the New Year?

As we count down toward the ball drop, enjoy one of my favorite memories of last year.

In 2016, may we all be champions.

Happy New Year!
Jaime

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Twitter’s ‘Retweet With Comment’ Feature Changes The Conversation

Last night, it hit me: Twitter’s retweet with comment feature is a game-changer. I was excited about it before, even though it didn’t make our Q1 social media updates a few weeks ago. (Ed. Note: It has been added!) But I didn’t grasp how much of an effect it would have.

Last night, I was watching my favorite show, Mad Men, while following the #MadMen hashtag. Talking to people all over the world and experiencing a show from other peoples’ points of view while it’s airing takes your experience to another level. (It deepens your emotional connection with the characters and encourages you to watch the show live, but that’s another blog post.) I enjoyed reading others’ tweets and gained a new perspective on some of the characters’ actions and scenes.

And that’s when it hit me. I loved seeing people add their own insight to others’ thoughts and contributing to the conversation. While browsing the hashtag stream, I could instantly view a conversation instead of only seeing a reply or straight retweet (because there usually wasn’t room to comment on a retweet before). Previously, you would have to click to view the conversation, interrupting your stream (and experience). Now it’s all right in front of you waiting to be viewed and shared.

What’s the big deal? Engagement. As brands (and people), we all want other people to engage with us. That’s why this update is so big. Retweeting a tweet with an added comment increases impressions and engagement, including followers. Check out the analytics on two tweets I retweeted and added a comment to during the show. My reach and engagement is much higher than if I had simply retweeted these tweets, because I was able to add information for my audience.

Retweets with comments drive engagement!

Retweets with comments drive impressions and engagement over straight retweets.

I’m not suggesting you only retweet on Twitter, but this phenomenon makes sense. Social media is all about getting social with others no matter how hard we try to prove otherwise. Twitter’s retweet with comment feature allows us to engage with others while adding our own insight. It combines the best of both worlds: engagement and original content.

This update is almost as epic as Peggy’s entrance into her new employer last night — drunk, donning shades indoors and enjoying a smoke. Yet another way to change the conversation….

Join the Conversation on the Retweet with Comment Feature

Have you used the retweet with comment feature?

Will this feature encourage you to retweet more?

Are you on Twitter more, less or the same as you were a year ago?

p.s. We’d love to hear from you on Twitter! Tweet us @jaimeshine with your thoughts on this update, Twitter in general or anything else you have on your mind.

CCC’s Tweeting Queen,
Jaime

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Mad Men: Master Storytelling In Any Era

“Everyone has a story to tell. It only goes in one direction: forward.”                                                                         -Don Draper

And Mad Men, the popular drama about the advertising world (and life) in the 1960s from AMC, has told its story well. In its own way, with some detours of course. But isn’t that life?

Sorry, CCC will be out of the office on Sunday evening -- watching Mad Men!

As an advertising major (and disciple), I love this show because of its attention to detail. Everything — the ads they create, the most minor set props (Tab, anyone?) and the lifestyles depicted are true to the time period the show is set in. (Just ask real-life Mad Woman Jane Maas.)

Even AMC’s social media marketing is on point. Take the above out of office that you can create on the Mad Men Facebook page. Pick your favorite character, decide what you’ll be doing (brainstorming a new ad, meeting with the creative team or going on a date) and fill in your name to let your connections know that you’ll be tied up on Sunday evenings. Genius.

Furthermore, the Mad Men voice is consistent wherever you hear it. Watch the show, scroll through its tweets or check out pictures on its Facebook page. AMC remembers that the brand is set in the 60s and acts accordingly, even down to the words it chooses. Want to rub elbows with Don and Peggy? Don’t sign up for the show’s newsletter; join the Mad Men Social Club. Looking to enjoy the next episode with friends? Check out the Cocktail Guide. Still not enough? Get the Mad Men Birchbox, male or female version.

AMC has stayed true to the brand it created while taking advantage of more modern marketing options, like social media, brand partnerships and email marketing. That’s why it’s so important to understand your brand’s voice, so you can present a consistent presence across platforms, marketing vehicles and generations.

Now make yourself a martini, put your feet up and enjoy storytelling at its finest.

Tell Your Story

What brand is your favorite storyteller?

Would you work at Sterling, Cooper & Pryce?

Who’s your favorite Mad Men character?

Editor’s Note: Different bat time, same bat channel. The CCC blog will now publish on Mondays and Thursdays. Don’t want to miss a post? Click on the subscribe button to the right of this post’s title. Thanks for reading!

A Mad Woman at heart,
Jaime

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