Email Overload: 4 Ways to Win the Fight

Email. It’s revolutionized the way we communicate, but it can absolutely take over your life and disrupt the best laid plans. Haven’t we all been here before?

boy covering ears

More email?! Make it stop!
“Ruído Noise” by Luis Miguel Bugallo Sánchez is licensed under CC BY 2.0)

When I left corporate America to start my own company, I made a major change with email. First, I got down to Inbox Zero, which was downright exhausting, and then I vowed never to get buried again. How? A Swiss Army knife, some duct tape and a paperclip.

OK, not really. Here’s how:

  1. I subscribed to Unroll.me, an email solution that combines all of your favorite subscriptions into one email. Read what you want, when you want, and don’t be overrun with all of those necessary subscriptions to online trade journals, news sites and your favorite retailers. (OK, the last one may not be ‘necessary’…)
  2. I unsubscribed en masse (which is much easier with services like Unroll.me). It’s amazing what had ended up in my inbox over a period of time. If I didn’t receive value from a newsletter subscription or brand’s emails, I cut the cord. So many companies blast you with the same specials and information you can receive via social media or other channels.
  3. Speaking of other channels, I found alternatives, such as RSS feeds, social media networks and mobile. I love subscribing to blogs via the WordPress Reader as it’s easier for me to manage. I can follow my favorite brands and companies on social media for exclusive offers, the latest specials and hot, new products and services. I receive coupons and discounts via mobile, where companies aren’t as likely to bombard you (yet).
  4. I stopped sitting in email. When I’m working, I don’t even have my email program open, let alone receive those distracting notifications that flash onto your screen (and into your peripheral vision). My clients can all contact me in a variety of ways (and do), including phone, Facebook messenger, text, Twitter DM and the like. I monitor the push notifications on my phone to stay on top of what’s happening instead of spending massive amounts of time in my inbox. Basically, I don’t use email as IM (instant messenger) and don’t expect others to either.
Alder Pond at Gorge Metro Park

This is how you’ll feel when you get your email under control.
“Peace & Serenity” // author’s personal collection


What about you? How have you battled email overload? Do you agree with my tips? 

Share YOUR tips and experience to help us all maximize the effectiveness of email and communicate more clearly!

p.s. I’m always checking out what’s popular, so I can write about what you want to hear. Here’s the most popular posts on the CCC blog during 2013:

p.s.s. On Thursday, we’re starting a special series on SEO (search engine optimization) by a guest host. Don’t miss it!

Communicating clearly since ’12,
Jaime

It’s on like Donkey Kong. Let’s connect! 
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About Jaime Shine

I love to write. While most kids were playing with blocks or dolls, I was publishing magazines and newspapers – feature articles, ads, sports box scores, the whole nine yards. From promotions director to advertising roles to branding projects, I’ve always been interested in all forms of marketing. That interest blossomed into a career path and led me to open my own business, which has always been a dream of mine. And I’d love to work my magic for you. Check out my company's services, discover more about me or chime in on my blog, covering a variety of topics, at http://jaimeshine.com.

6 thoughts on “Email Overload: 4 Ways to Win the Fight

  1. My favorite tip: only read email in the same predefined 2-3 time slots daily (mine are a cursory glance at 8AM – in case something important came in from the other hemisphere – and the main email slot after lunch). Turn off all the “you’ve got mail” alerts and devote the rest of the day to do real work…

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  2. Hi Jaime,
    Unroll.me make a very good job. But unfortunately it doesn’t work with all kind of email and some are worried about giving a full access to their email account.
    With a friend we’re working on a new project named ClosetoShop. With ClosetoShop you can manage the way you receive newsletters. Closetoshop will send you a digest containing all of your newsletters once per day. Your inbox won’t be overloaded anymore !
    Just take a look at : http://closetoshop.com (you can create an account it’s free).
    Don’t hesitate to give us your feedback …
    /Xavier

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    • Hi Xavier,

      Thanks for stopping by and reading! I’m looking forward to trying your product, and I’m sure our readers are as well. More options to corral email are always a good thing!

      Like

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