Mad Men: Master Storytelling In Any Era

“Everyone has a story to tell. It only goes in one direction: forward.”                                                                         -Don Draper

And Mad Men, the popular drama about the advertising world (and life) in the 1960s from AMC, has told its story well. In its own way, with some detours of course. But isn’t that life?

Sorry, CCC will be out of the office on Sunday evening -- watching Mad Men!

As an advertising major (and disciple), I love this show because of its attention to detail. Everything — the ads they create, the most minor set props (Tab, anyone?) and the lifestyles depicted are true to the time period the show is set in. (Just ask real-life Mad Woman Jane Maas.)

Even AMC’s social media marketing is on point. Take the above out of office that you can create on the Mad Men Facebook page. Pick your favorite character, decide what you’ll be doing (brainstorming a new ad, meeting with the creative team or going on a date) and fill in your name to let your connections know that you’ll be tied up on Sunday evenings. Genius.

Furthermore, the Mad Men voice is consistent wherever you hear it. Watch the show, scroll through its tweets or check out pictures on its Facebook page. AMC remembers that the brand is set in the 60s and acts accordingly, even down to the words it chooses. Want to rub elbows with Don and Peggy? Don’t sign up for the show’s newsletter; join the Mad Men Social Club. Looking to enjoy the next episode with friends? Check out the Cocktail Guide. Still not enough? Get the Mad Men Birchbox, male or female version.

AMC has stayed true to the brand it created while taking advantage of more modern marketing options, like social media, brand partnerships and email marketing. That’s why it’s so important to understand your brand’s voice, so you can present a consistent presence across platforms, marketing vehicles and generations.

Now make yourself a martini, put your feet up and enjoy storytelling at its finest.

Tell Your Story

What brand is your favorite storyteller?

Would you work at Sterling, Cooper & Pryce?

Who’s your favorite Mad Men character?

Editor’s Note: Different bat time, same bat channel. The CCC blog will now publish on Mondays and Thursdays. Don’t want to miss a post? Click on the subscribe button to the right of this post’s title. Thanks for reading!

A Mad Woman at heart,
Jaime

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How Elvis Can Inspire Your Success

If you didn’t notice, Elvis Presley‘s birthday was Tuesday (January 8th). He would have been 78 if he were still alive today. Man, that’s hard to believe. Despite his untimely death, Elvis achieved considerable fame and status as the King of Rock and Roll. How did he get there? God-given talent, a lot of hard work, a little luck and three other important traits.

elvis_wallhanging
  • Be Yourself — Elvis resonated with so many people because he was true to himself. OK, it helped that he had an amazing singing voice and was considered a sex symbol, but he didn’t try to be someone else. People recognize authenticity (especially today) and are drawn to it. Represent your true self (sexy singing voice or not), and you’re likely to be more successful than trying to be someone you’re not. 

To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.
-Ralph Waldo Emerson

  • Take Risks — Elvis didn’t invent rock and roll, but he became the central figure of a new music revolution being heard by the masses for the first time. Taking risks brings consequences, both positive and negative. While he was loved and idolized by legions of fans, others hated him for his shocking stage presence and delivering the devil’s music to impressionable teenagers. You normally have to take risks in order to taste success so remember that the next time you’re making an important decision.  
  • Embrace Versatility — Beyond the gyrating hips, Elvis became an icon due to his versatility. His silky smooth voice allowed him to become a cross-genre act before that was in, leaving an impression on country music, pop ballads, gospel and the blues. Hey, he isn’t the best selling solo artist in the history of popular music by accident. Throw in his trips to Hollywood, where he starred in movies and recorded soundtracks, and you can start to see a well-rounded individual. Be adventurous; expand your interests — and skills — so that you’re more of an asset. 
harum scarum

In summary

Be yourself, take risks and embrace versatility to increase your chances of success today. Clients, co-workers and business partners will be drawn to your genuine nature, appreciate your ability to try new things and take note of your interest in expanding your skills by branching out.

Hey, Elvis did and it worked pretty well for him. Talk about a brand! If you’re looking for help establishing or fine tuning your personal brand or company’s brand, I’d love to talk to you.

Are you a fan of Elvis? As always, I’d love to hear from you in the comments or via social networks.

Rockin’ those Blue Suede Shoes,

Jaime

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