We’re living in the age of assistance. What does that mean for marketers? Customers have more options than ever before today, thanks to technology. Therefore, each buyer’s journey is unique and customers are looking for valuable content to educate themselves before making a purchase. “Focus on the user and all else will follow.” Your marketingContinue reading “How to Connect with Customers in the Age of Assistance”
Tag Archives: brand voice
Mad Men: Master Storytelling In Any Era
“Everyone has a story to tell. It only goes in one direction: forward.” -Don Draper And Mad Men, theContinue reading “Mad Men: Master Storytelling In Any Era”
Have you found your social media voice?
I’ve written about various aspects of social media before, including the importance of profiles, and especially, the profile picture. (Seriously, why does anyone want to be a silhouette?) These are essential aspects of the social media game, but I was getting ahead of myself. What comes before completing your profile? Your voice. You have toContinue reading “Have you found your social media voice?”
Why do you want to be a silhouette?
It’s the first thing that makes me second guess following you. If you can’t even add a profile picture—something, anything—I really question the value of your tweets. Of course, there’s debate on what works best as an avatar; but first, you need a profile pic. Period. I realize this is basic knowledge, and one ofContinue reading “Why do you want to be a silhouette?”
How Elvis Can Inspire Your Success
If you didn’t notice, Elvis Presley‘s birthday was Tuesday (January 8th). He would have been 78 if he were still alive today. Man, that’s hard to believe. Despite his untimely death, Elvis achieved considerable fame and status as the King of Rock and Roll. How did he get there? God-given talent, a lot of hardContinue reading “How Elvis Can Inspire Your Success”