It’s the first thing that makes me second guess following you. If you can’t even add a profile picture—something, anything—I really question the value of your tweets. Of course, there’s debate on what works best as an avatar; but first, you need a profile pic. Period.
I realize this is basic knowledge, and one of the first things you learn when deciding to use social media. So why do so many people still want to be a silhouette?
A little history… Twitter changed to its current default avatar in late March 2017 to encourage users to upload a photo. The previous default avatar, an egg, debuted in September 2010. Previously, the micro-blogging platform used a strange, pseudo face with a brown background followed by a bird. I’m always amazed at the uproar that follows a default avatar update. Why not just customize your avatar?
I get it. I’m not photogenic and would much rather be behind the camera. However, your face, logo or place of business is as much a part of your brand—personal or business—as your tweets. Let people put a face with a name and establish more of a connection with you. Add a little warmth to the oftentimes cold, digital world.
Personally, I would recommend a head shot. It doesn’t have to be formal or professionally taken; just make sure it sends the vibe that you want your audience to receive. I do change up my profile picture from time to time, but I do have the same picture on nearly every social platform. I recognize that I have different audiences on different platforms, but I want them to recognize me (and my business) if we connect on various platforms.
If you absolutely refuse to use a head shot, then at least use your logo, place of business or something that is meaningful to you. Remember, your profile picture is one of the best ways to make a first impression. Plus, it’s a good way to continue to build a relationship after meeting someone at a networking event or business function. Be recognizable! Don’t be a generic silhouette.
What’s in a social media profile? Everything.
What are your thoughts on social media avatars?
Do you use a default avatar on any social network? If so, why?
Does a default avatar affect your impressions of someone?
Chime in… let’s discuss!
Not a silhouette,
Let’s chat (about your avatar, social media marketing efforts or otherwise):
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