I’ve written about various aspects of social media before, including the importance of profiles, and especially, the profile picture. (Seriously, why does anyone want to be a silhouette?) These are essential aspects of the social media game, but I was getting ahead of myself. What comes before completing your profile?
Your voice. You have to find your voice and decide what type of image you’ll project. That comes first, because your voice will help determine the rest of your strategy and where you go from there.
So how do you find your voice?
- What is your company’s mission? Reason for being? To put it simply, why are you in business?
- Look at your offline marketing efforts. What type of image do you portray with your collateral, logo, tagline, etc.?
- What type of customer experience do you offer? (Hint: ask your customers!)
These questions will help you find your voice and determine what type of personality your company has. Are you a new company? Fantastic! You still have time to figure these out. Change the questions above to a future tense… What type of image will you portray? What type of customer experience will you offer? Don’t get overwhelmed by everything involved with getting set up; just take one step at a time.
Try to focus on essential services that you do well and think about bringing in help for the others. That may be social media, that may be accounting. That’s one thing I wish I would have done differently. You may be Superman (or Wonder Woman), but you can’t do everything by yourself.
Put time and thought into finding your voice, because everything else flows from there. It’ll make your social media efforts a little easier down the road.
Find Your Voice
What type of voice powers your social media efforts?
Have you changed your social media voice at any point? Why?
What social media account best portrays your voice? Feel free to leave URLs, handles, etc. in the comments.
Any other thoughts about your social media voice? Drop them in the comments or reach out on a network below.
If you have any questions regarding social media or would like to discuss your efforts, please let me know.