The Best Social Media Sites For Business Marketing

"A Conversation" by Khalid Albaih via CC BY 2.0

Social media is one of the best marketing tools for businesses. In fact, it’s not just great for businesses; it’s great for individuals looking to market a blog too.

I could go on and on about the advantages and strengths of social media marketing. Instead, I’m going to talk about some of the best social media sites for business marketing.

Facebook image via CC0 Public Domain

Is your business on the largest social networking site on the planet?

Facebook

Facebook has been around for 11 years now and few would have predicted its success. When it started out, there were a few users who accessed the platform to stay in touch with family and friends. Facebook is currently the most used social networking site of all time and shows no sign of slowing down. Millions of people use Facebook every day for a variety of reasons, and this is why it’s perfect for marketing. In addition to the vast amount of potential customers, the social giant offers resources for businesses to help with your marketing efforts. You can pay to have your Facebook page advertised on people’s News Feeds who fall into your target audience(s). There’s also a local element; you can advertise directly to potential customers in your area and promote your location via check-ins, a map and your profile. It’s a tremendous site for businesses to use and continues to add new features and resources on a regular basis.

Twitter image via CC0 Public Domain

Has your business joined the conversation on Twitter?

Twitter

When I think of Twitter, two words pop into my head: real-time and community. Twitter is the social networking site that people go to for instant updates. With its 140-character limit (for now), the micro-blogging platform encourages a higher volume of posting than other social platforms. Many people now go on Twitter to find out about news stories and learn what’s going on in the world. If you’re a Twitter veteran, you’ve probably noticed that online communities are easily formed there by utilizing lists, hashtags and tagging other users. In a business sense, it’s ideal for marketing. You can zone in on Twitter audiences that are most relevant to your business. Twitter also presents you the opportunity to engage with a lot of people. Some of the best social media marketing strategies include using Twitter to engage with users. Using hashtags gives you the chance to promote your business to people all over the world.

Image via CC0 Public Domain

Is your business utilizing the power of video?

YouTube

Many people forget about YouTube when the discussion turns to social media. It is considered a social networking site because you can create a profile and interact with others. YouTube was purchased by Google in 2006, only a year after its arrival, and is now a serious player in the entertainment business, with billions of people watching videos every day. This is fantastic news from a business marketing perspective. It gives you a chance to upload videos promoting your business, which can be viewed by potential customers around town or around the world. There’s also a chance that your video could go viral, resulting in a significant increase in traffic, attention and customers to your business. If a picture’s worth a thousand words, than a video is worth even more.

While social media is a conversation, what you want to achieve from this game-changing addition to your marketing mix is all about you.

While these three social platforms can be great options for businesses, remember that your business has unique objectives and needs. That’s why it’s crucial to put together a strategy before getting social. If you’d like help putting together your targeted strategy (or just have some questions on the subject), let us know. We love to help brands get social with their targeted audience(s)!

Let’s do social well (and social good),
Jaime

Let’s chat (about social media for business, social strategies or otherwise):
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Get Real, Brands: Why Real Is Usually Right

Whether you’re a racing fan or not, you have to love Jeff Gordon and his sponsor, Pepsi MAX, right now.

Last year, the duo produced an awesome ‘test drive‘ video, where a disguised Jeff Gordon took an unsuspecting used car salesman on the ride of his life. Only, it was fake. A stunt driver, paid actors and a car that didn’t exist (an ’09 Camaro). Some of the thrill wore off after the truth came out. And the truth will come out in today’s ultra-connected, 24/7 world.

So this time, they got it right. They wanted to show the reporter, who broke the story of the initial video being fake, that they could, in fact, pull off a real stunt of EPIC proportions. And they did. Jalopnik‘s Travis Okulski went for the ride of his life. All real this time, and the Internet’s buzzing about it.

No, you can’t believe everything you see on the Internet. But when a brand gets real, it usually gets it right.

What did you think of the video?

“Test Drive 2” video courtesy of Pepsi YouTube Channel
Tweet from Travis Okulski’s Twitter feed

Cheers,
Jaime

All real, all the time. Let’s connect:
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Social Media Savvy: It’s Still All About the Brand

One of the more popular posts I wrote last year was about social media branding and its importance to your brand’s reputation, especially if you’re in the marketing, social media, technology or related fields. After reading Dustin W. Stout’s excellent post on the subject, I realized an update was in order. The major social networks were busy editing, tweaking and re-branding in 2013.

Why does it even matter?

  • Your reputation — If your social media branding is out of date, what else is?
  • Respect — You’ve carefully cultivated your brand and want people to use it as intended. Extend that courtesy to others, including social media networks.
  • Brand police — The networks may not notice that you’re using their out-of-date branding unless you’re Coca-Cola or Apple. But remember, you are renting space on their platforms so it’s not a good idea.
spotlight shining on the major social media network logos

Your brand conveys who you are and what you’re about. Make sure to always comply with other company’s brand guidelines.

Facebook rolled out a new like button this year, but the social media giant’s main logo has remained pretty consistent. The company uses a white ‘f’ in a blue square and does not allow use of the full Facebook logo.

Google may be a brand master, but it’s social network Google+ is still figuring out which way it wants to go in that department. This platform has changed its branding every year of its short existence, and has currently settled on a centered ‘g+’ on a red background.

Twitter‘s flying high from its splashy IPO earlier this year (which has since come back to Earth), so its fresh branding with its legendary bird angled up makes sense. Stay away from the old ‘t’ or full Twitter logos, or the dreaded Fail Whale may appear.

Instagram is a new addition to this year’s post as the visual social platform has exploded over the past two years. The company has added video to its repertoire, been purchased by Facebook and moved to the web — a major reason to grab a badge and promote your account.

                 Facebook logo     Google+ logo     Twitter logo     Instagram logo     Pinterest logo     LinkedIn logo     YouTube logo

The current branding for the major social platforms is shown above. (Keep in mind that some offer additional options, depending on use.) For your convenience, I’ve linked each logo to the current branding guidelines for that social network.

Questions? Comments? We’d love to hear from you about social media brand compliance.

Is using current social media branding on your website, blog and other marketing materials important to you?

Is it as important if you’re not in a related industry?

Is there another social media network or platform you’re interested in?

Need to update your social media branding? As a special treat, Dustin has shared a downloadable file at the end of his aforementioned insightful post.

Well blog readers, it’s  been an eventful year. Thank you for reading along, joining the discussions and sharing our content to your connections. We really appreciate it, and wish everyone a happy, healthy and prosperous 2014!

Spotlight photo courtesy of Virgin Mobile’s Wallpaper Swag Gallery // Social media icons were added

Stay safe and enjoy ringing in the New Year!

Jaime

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Happy Mother’s Day, Mom. Love, Google

Brands have been creating content, offering special promotions and attaching themselves to seemingly non-related holidays for years. But for Mother’s Day 2013, Google nailed it.

Here’s to the Moms

The worldwide search giant did what it does best — connected you to the information you need. A special landing page offers:

  • a video celebrating moms created from user videos showing touching mom moments from their own lives (YouTube)
  • last minute gift ideas (Google Shopping) & deals (Google Offers)
  • a way to hang out with Mom on Mother’s Day no matter where you are (Google+ Hangouts)
  • a quick way to send flowers (Google Maps)

In one swoop, Google managed to create goodwill with its customers, positive PR for itself and help its users celebrate Mother’s Day with ease. You go, Google, and thanks for putting the world — and our loved ones — at our fingertips.

Weigh in!

What do you think of Google’s landing page? Have you used it?

How are you celebrating Mother’s Day this year?

What other successful examples of brands associating themselves with holidays have you seen?

Here’s to the Moms,
Jaime

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