Brands have been creating content, offering special promotions and attaching themselves to seemingly non-related holidays for years. But for Mother’s Day 2013, Google nailed it.
Here’s to the Moms
The worldwide search giant did what it does best — connected you to the information you need. A special landing page offers:
- a video celebrating moms created from user videos showing touching mom moments from their own lives (YouTube)
- last minute gift ideas (Google Shopping) & deals (Google Offers)
- a way to hang out with Mom on Mother’s Day no matter where you are (Google+ Hangouts)
- a quick way to send flowers (Google Maps)
In one swoop, Google managed to create goodwill with its customers, positive PR for itself and help its users celebrate Mother’s Day with ease. You go, Google, and thanks for putting the world — and our loved ones — at our fingertips.
Weigh in!
What do you think of Google’s landing page? Have you used it?
How are you celebrating Mother’s Day this year?
What other successful examples of brands associating themselves with holidays have you seen?
Here’s to the Moms,
Jaime
clearly conveyed communications 