What’s your favorite brand?
Seriously, take a moment to think about a brand that captures your attention with its story, connects with you and seems to invite you to try their product. For me, one of those brands is ABSOLUT VODKA.
Initially, I was intrigued by their advertising, especially their splashy, sophisticated print ads. They not only caught my eye, but drew me in to the ABSOLUT world. And that’s exactly what the ads conveyed to me: there was a pristine ABSOLUT world where sophisticated people engaged in intelligent discussion over glasses of pure vodka. A clean, organized world with ample white space and where everything had its place.
ABSOLUT had a personality, which breathed through its advertising straight into the product. Sophisticated,
intelligent, unique and fun. ABSOLUT stands out from other brands of vodka because of its stories. Each flavor — and
there are several — has a back story, just like the brand itself. You’re not just drinking ABSOLUT TUNE, you’re
drinking the perfect sparkling cocktail, which has been made for you.
That story is carried from the ads to the packaging to the product — complete cohesiveness. So many times brands miss the mark with their packaging, and along with it, a huge opportunity to promote their stories and establish emotional bonds. ABSOLUT does not. It’s iconic bottle and limited edition packaging is legendary. A few of my favorites…
What is your favorite brand?
What initially drew you to this brand? Its advertising? The product itself?
I’d love to hear about your favorite brands in the comments below or hit me up on social media.
Image credits: ABSOLUT
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