Tag Archives: customers

Why Customer Experience Should Be Your Focus in 2018

Editor’s Note: We’re excited to welcome Dan Ridge as a contributor to the CCC blog! The customer is always right has long been a business adage. In today’s highly competitive environment, it’s more than just selling products to customers; it’s about providing them with a seamless and enjoyable experience throughout the time they’re in touchContinue reading “Why Customer Experience Should Be Your Focus in 2018”

Content Marketing: A Crucial Component of the Customer Experience

A stat from a recent article on content marketing caught our eye. “Consumers engage with 11.4 pieces of content on average prior to making a purchase.” In the B2B world, buying journeys tend to run longer anyway, but consumers (B2B and B2C) are doing their homework these days. Studies show that 70-80% of people research aContinue reading “Content Marketing: A Crucial Component of the Customer Experience”

Does Your Small Business Have a Contingency Plan?

In preparation of the 2016 election, I recently attended my second year of Precinct Election Official (PEO) training by the local Board of Elections (BOE). In addition to keeping up with new developments, it’s helpful to review the massive amounts of information prior to each election. What are the massive amounts of information? In additionContinue reading “Does Your Small Business Have a Contingency Plan?”

Share the Luck of the Irish with Your Clients & Employees

Whatever your background, we’re all Irish on St. Patrick’s Day! Here’s how to share the spirit of this holiday with your business family: Throw an Irish potluck — Ask employees to bring their favorite Irish-themed foods for a festive event in the office. If you’re throwing a last-minute shindig, order in from your favorite Irish restaurant.Continue reading “Share the Luck of the Irish with Your Clients & Employees”

The Art of Follow-Up

It’s an integral part of the marketing process yet most marketers don’t do it. Unfortunately, not following up on your marketing efforts leads to missed opportunities and sales. How do you consistently follow up with people without being annoying?

Are You Being Heard? Communication Tips For Your Brand

Communication. It’s so simple, right? We learn to do it at a young age, and it’s second nature. So why is it so difficult to communicate effectively with your customers, business partners and employees? Sure, you blast out emails to your customers and employees, blast out promotional social updates and blast out glossy hyperbole inContinue reading “Are You Being Heard? Communication Tips For Your Brand”

Are LinkedIn Groups Working For You?

The past week we’ve focused on LinkedIn, the largest professional networking site on the planet. It tends to be a platform that most people aren’t utilizing effectively, because they’ve either posted a profile years ago and haven’t been back, or they share every tweet, which is a little overboard. So far, we’ve covered general tipsContinue reading “Are LinkedIn Groups Working For You?”

#Hashtags: Big Business or Bust?

Let’s take a closer look at the world of hashtags… On the positive side, hashtags open up your social media updates to a whole new world: non-subscribers, non-fans and non-followers. Searching hashtags brings potential fans, followers, subscribers — and customers — to your doorstep. Whenever I use hashtags, I always receive more traffic from thoseContinue reading “#Hashtags: Big Business or Bust?”

Are Your Company’s Policies Helping You Do Business?

That may seem like an obvious question, but when’s the last time you reviewed your company’s policies? Are they still relevant today or stuck in the past? Do they encourage customers to do business with you or push them to your competitors? Recently, I ran into a situation of what I consider to be outdatedContinue reading “Are Your Company’s Policies Helping You Do Business?”