prospects – clearly conveyed communications

The Art of Follow-Up

It’s an integral part of the marketing process yet most marketers don’t do it. Unfortunately, not following up on your marketing efforts leads to missed opportunities and sales. How do you consistently follow up with people without being annoying?

Are LinkedIn Groups Working For You?

The past week we’ve focused on LinkedIn, the largest professional networking site on the planet. It tends to be a platform that most people aren’t utilizing effectively, because they’ve either posted a profile years ago and haven’t been back, or they share every tweet, which is a little overboard. So far, we’ve covered general tipsContinue reading “Are LinkedIn Groups Working For You?”

LinkedIn: Are You Connected?

All of your colleagues and fellow business professionals keep telling you to get on LinkedIn, but you’re not looking for a job. So what’s the point, right? Wrong. LinkedIn is the Rolodex of the 21st century and so much more: an organized way to store your professional contacts, an easy way to follow up withContinue reading “LinkedIn: Are You Connected?”