In preparation of the 2016 election, I recently attended my second year of Precinct Election Official (PEO) training by the local Board of Elections (BOE). In addition to keeping up with new developments, it’s helpful to review the massive amounts of information prior to each election.
What are the massive amounts of information? In addition to job duties and how machines work — contingency plans. The BOE has contingency plans for nearly any situation. Does your small business have contingency plans?
Why does your small business need a contingency plan?
- You lose your largest client. Will you be able to stay afloat while you work to bring in new customers? Or is your business spread out enough to absorb such a hit?
- Your niche market runs dry. Some markets are more volatile than others, but this could happen to nearly any industry or vertical market. (For example, look at how hard the Great Recession hit the construction industry.) It’s always a good idea to diversify your clientele enough to withstand market fluctuations.
- You experience a medical emergency or illness. Nearly 80% of small businesses are self-employed individuals. (NASE) Will your small business be able to run without you? For how long? Do you have an exit plan?
- Your area is hit with a natural disaster or extended power outage. Would you be able to continue to serve your clients? Is your business included in your emergency preparedness kit/plans?
- You see an unexpected opportunity in the marketplace. How quickly can you add a product or service? Perhaps you’re seeing a decrease in demand for one of your key products or services. Can you switch your focus while still staying true to your brand? Agility is a valuable asset in the small business world.
Related Reading: 4 Lessons Learned in 4 Years as an Entrepreneur
You need to be prepared to handle unexpected obstacles in your business, from marketplace changes to health issues. While none of us can be prepared for everything, having a contingency plan for your small business will ensure a smoother ride when you encounter a future roadblock — or a black hole.
Your Turn
What other situations should your small business be prepared for?
Have you switched the focus of your small business or changed businesses?
What other advice would you give to small business owners regarding contingency plans?
Still a scout at heart,
Jaime
Let’s chat (about contingency plans, your marketing needs or otherwise):
clearly conveyed communications 