What Makes a Successful Public Speaker? These 3 Key Points

Recently I had the pleasure of attending a networking luncheon hosted by my alma mater’s alumni association. While I always look forward to meeting fellow Flashes, I was particularly interested in hearing our city’s mayor speak.

Kent State University Alumni Association Akron Networking Luncheon

Yours truly (second from left) enjoying the Akron Networking Luncheon with fellow Golden Flashes. (Photo used with permission: http://bit.ly/2dxyTIs)

Mayor Horrigan was as good as I thought he would be, which made me think about what makes public speakers successful.

Start with Common Ground — The mayor was a Kent State alumni like the attendees, so he started off reliving his time at the university. As he was talking about a pivotal moment early in his college career, I found myself thinking back to my time at the school and the impact it has had on my life. By starting with what you have in common, you begin to develop a deeper connection with your audience.

Have a Conversation — While the person in front of the room is doing most, if not all, of the speaking, that doesn’t mean you have to be formal or talk down to your audience. Use language your listeners are familiar with, avoiding unnecessary jargon or technical terms. Interact with your audience as much as you can, given the environment, and leave enough time for a Q and A session. Oftentimes that is the most memorable part of the event due to the diversity of voices and ideas included.

Step Away from the PowerPoint — I’m a big fan of visual aids when appropriate, but the PowerPoint may be the most abused aid, or crutch, of all time. The next time you’re speaking to a group, forgo the PowerPoint and let your creativity take over. Use a giant notepad or wall size Post-It Notes to convey key points. Share a short video or photos to embed a special message or moment into your audience’s minds. Some of the best talks I’ve given and attended had no visual aids at all.

As I was kicking around this article in my head, I came across a fantastic article from Forbes on the same subject. It’s worth a read, Adele fan or not!

Public Speaking Spotlight

What tips would you recommend to a public speaker?

Do you take your audience into consideration when speaking or do you have a ‘signature style?’

What is the best talk that you’ve given and attended? Feel free to link to videos or transcripts in the comments!

Speaking on public speaking,
Jaime

Let’s chat (about public speaking, your marketing needs or otherwise):
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About Jaime Shine

I love to write. While most kids were playing with blocks or dolls, I was publishing magazines and newspapers – feature articles, ads, sports box scores, the whole nine yards. From promotions director to advertising roles to branding projects, I’ve always been interested in all forms of marketing. That interest blossomed into a career path and led me to open my own business, which has always been a dream of mine. And I’d love to work my magic for you. Check out my company's services, discover more about me or chime in on my blog, covering a variety of topics, at http://jaimeshine.com.

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