We’re big readers here at CCC. As Mr. King reminds us below, that’s a good thing because we’re writers, and we like to be well-versed at our craft. Reading is important even if you don’t write though. Business professionals and owners everywhere can benefit from knowledge and experience shared in a good book.
“If you don’t have time to read, you don’t have the time (or tools) to write. Simple as that.” -Stephen King

So let’s have a book swap! Below we’ve shared 5 books that have helped us in business (in no particular order), and we’d love to hear your recommendations in the comments.
- Quiet: The Power of Introverts in a World That Can’t Stop Talking — Studies show that introverts are one-third to half of the U.S. population, and this book tells you how to embrace their personality and management style to improve your corporate culture and team. Introvert or not, every business professional needs to read this book.
- Death to All Sacred Cows — The most common negative review we’ve seen about this book is that its content is old news. Then why do so many businesses large and small still adhere to sacred cows for no reason? Beliefs such as, “The customer’s always right” can put you out of business. Read this book before that happens to you.
- David And Goliath: Underdogs, Misfits, And The Art Of Battling Giants — Let’s be honest; any book by Malcolm Gladwell is a good choice, but we loved this one. David And Goliath shows how perceived underdogs may not be underdogs at all. This is a great read for small business owners everywhere who are wondering how to compete against bigger and better-funded opponents.
- Linchpin: Are You Indispensable? The business world is constantly changing, and Seth Godin shows you how to be a linchpin. This book will help guide your career in corporate America or on your own, making you indispensable to bosses, organizations, business partners and clients. (Similar to Gladwell, any Godin book is a good and worthwhile read.)
- It’s Not About the Coffee — “We’re in the people business serving coffee, not the coffee business serving people.” Howard Behar talks about taking a people-centric approach and treating employees, business partners and clients as people — not revenue sources, assets or labor costs. It’s crazy how many businesses don’t understand this concept, and the results you’ll achieve once you do.
BONUS: Things a Little Bird Told Me — Biz Stone, co-founder of Twitter, takes readers along on his unpredictable journey and shares smart business lessons along the way. He focuses on the power of creativity and how to harness it to achieve success.
As we were compiling this list, we kept coming up with additional suggestions. As bookworms, it’s difficult to limit any reading list to five recommendations! We’re sure we missed some, but that’s the beauty of reading lists — they’re constantly evolving.
“Books are a uniquely portable magic.” -Stephen King
What books have helped you in business or in life?
Have you read a children’s or YA book that’s relevant in your adult life?
What’s your favorite literature genre?
Your favorite bookworm,
Jaime
Let’s chat (about good books, your marketing needs or otherwise):