What’s holding your business back? Probably a sacred cow.
A what?! You’ve heard them before — those magical sayings in the business world that savvy businessmen and women everywhere regard as sacred.
The customer is always right. √
Teams create the best solutions. √
Always trust your research. √
Here’s the problem with sacred cows: always and never are rarely a good idea in the business world, a place which is constantly moving, changing and adapting.
“Businesses that only look to the past to guide their futures can be doomed to failure. In a rapidly changing world, anything dated tends to be dangerous.”
We’re not saying to forget your traditions or roots; they shouldn’t be the sole decision makers within your walls. You need to make decisions based on the current situation by looking at all of your options. Making decisions based solely on past successes can cause a company to be afraid to take risks or try new things. Success breeds success, until it doesn’t.
“The point is, in order to prepare for the future you need to unchain yourself from the strictures of the past. Let the past help and inform you; just don’t let it hold you back.”
Here’s one of our favorite sacred cows: the customer is always right. Don’t get us wrong; customers are critical to the success of your business. You need people to buy your products and services. We’re lucky to work with some great customers at CCC, but that doesn’t mean they’re always right. (Neither are we.)
Unless your business operates in an industry we’re not aware of, your customers are human beings. Human beings are fallible (yep, all of us), so customers are not always right. Of course, you want to provide the best customer service and experience in the world. You need to review each situation and understand when a customer is being unreasonable or is just plain wrong. (It happens, but if you work with great people, it doesn’t happen often. 🙂 )
“We’re just saying that slavishly kowtowing to the idea that the customer is the ultimate authority on how your business should operate is a surefire way to wind up with an inoperable business.”
In conclusion, use your brains. If you’re smart enough to run a business or be a successful businessman/businesswoman, trust your gut and decision-making skills. Don’t hide behind a sacred cow; it will kick you in the face eventually. (And read Death to All Sacred Cows for sound business advice and pure entertainment.)
What is your favorite sacred cow to kill?
Have you read Death to All Sacred Cows? What’s your feedback?
What other business books would you recommend?
Eat, Pray, Love — In Business Too
Blink: The Power of Snap Decisions & First Impressions
Winning as the Underdog: Turn Your Weaknesses Into Strengths
p.s. I’m not being paid to recommend this book. I just enjoyed it that much!
p.p.s. No real cows were harmed while writing this article (or the book, to my knowledge).
Your favorite bookworm,
Let’s chat (about sacred cows, your marketing needs or otherwise):
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