Blink: The Power of Snap Decisions & First Impressions

“On straightforward choices, deliberate analysis is best. When questions of analysis and personal choice start to get complicated — when we have to juggle many different variables — then our unconscious thought processes may be superior.” –Malcolm Gladwell

Do you agree? Or do you think the opposite is true?

This quote is pulled from Blink, by Malcolm Gladwell, a book that takes you deep into the unconscious and explores the power of thinking without thinking (i.e. thin-slicing, snap decisions and first impressions). It’s amazing how powerful (and correct) our snap judgments can be although it is easy for them to become flawed by a number of factors. As Gladwell notes, “From experience, we gain a powerful gift, the ability to act instinctively, in the moment. But… it is easy to disrupt this gift.”

blink_malcolmgladwell

Discover example after example of people using thin-slicing to make impressive quick decisions in the face of pressure, and learn how we can practice these abilities to improve them, just like anything else.

What’s remarkable to me is the wide range of people, places and events represented in this book — inner city detectives, Civil War generals, marriage counselors, musicians who defy genre. I love psychology and learning about the powers of the mind, but even if you don’t, this book can help you in your life and career by helping you make better decisions.

At the end of this intriguing read, Gladwell leaves us with this final thought.

“This is the real lesson of Blink: It is not enough simply to explore the hidden recesses of our unconscious. Once we know about how the mind works — and about the strengths and weaknesses of human judgment — it is our responsibility to act.”

Have you read this book? What did you think?

What other books would you highly recommend?

Blink cover courtesy of Gladwell.com

Your favorite bookworm,
Jaime

Don’t blink! Join the conversation…
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About Jaime Shine

I love to write. While most kids were playing with blocks or dolls, I was publishing magazines and newspapers – feature articles, ads, sports box scores, the whole nine yards. From promotions director to advertising roles to branding projects, I’ve always been interested in all forms of marketing. That interest blossomed into a career path and led me to open my own business, which has always been a dream of mine. And I’d love to work my magic for you. Check out my company's services, discover more about me or chime in on my blog, covering a variety of topics, at http://jaimeshine.com.

3 thoughts on “Blink: The Power of Snap Decisions & First Impressions

    • Carol,

      It’s always fun to meet another person interested in psychology! I planned to minor in psych but never finished it. (Got my degree and moved on.) I love the subject though and enjoyed my classes in that field. It’s such a practical discipline that affects so many industries and careers. Thanks for stopping by! Merry Christmas and a wonderful New Year to you and Michele as well!

      Cheers,
      Jaime

      Like

  1. Pingback: It’s All About the Bling (Even in Business) | clearly conveyed communications

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