2016 Olympic Marketing Game Winners

So many athletes won big at this year’s Olympics, delivering their best performances on the world’s biggest stage. Who won the 2016 Olympic Marketing Games? Gold Under Armour, Rule Yourself  This popular brand has done the best job of taking advantage of changes to Rule 40. It submitted a marketing plan in accordance with the (slightly)Continue reading “2016 Olympic Marketing Game Winners”

#Hashtags: Big Business or Bust?

Let’s take a closer look at the world of hashtags… On the positive side, hashtags open up your social media updates to a whole new world: non-subscribers, non-fans and non-followers. Searching hashtags brings potential fans, followers, subscribers — and customers — to your doorstep. Whenever I use hashtags, I always receive more traffic from thoseContinue reading “#Hashtags: Big Business or Bust?”

The Olympics: A Viewing Party

As noted in my previous post, I love watching the Olympics. It’s amazing to see so many amazing athletes from around the world gather in one place to compete. I was invited to participate in NBC’s 2012 Olympics Diary, which helps the network gauge the effectiveness of its coverage via all platforms. As a participantContinue reading “The Olympics: A Viewing Party”

The Olympics: A Global Brand (Kind Of)

Are you excited about the upcoming Olympics in London? I am! I love watching athletes from around the globe compete against each other, especially the summer version. It’s a patriotic time for so many nations, and it’s wonderful to see the world come together on such a grand stage. Beyond the stadiums, another competition isContinue reading “The Olympics: A Global Brand (Kind Of)”