The Olympics: A Viewing Party

As noted in my previous post, I love watching the Olympics. It’s amazing to see so many amazing athletes from around the world gather in one place to compete. I was invited to participate in NBC’s 2012 Olympics Diary, which helps the network gauge the effectiveness of its coverage via all platforms.

NBC's 2012 Olympics logo

Photo Credit: NBC Olympics

As a participant in this study, I’ve tried to sample the various coverage options available — NBC, NBC Sports & partner channels, nbcolympics.com, the NBC Olympics app, the Live Extra App and, of course, social media. Being billed as the first “social media Olympic Games,” the coverage — especially from athletes themselves — have opened access to fans beyond what was previously possible.

screen shot of #Olympics tweets

#Olympics Twitter Page

I’ve enjoyed some of the non-traditional platforms, such as the Live Extra app (available for iPhone and Android), which allows you to watch live streaming action of your favorite sports and athletes, as well as view recorded action. Select your favorites, so you can easily locate the game or match you’re looking for later.

Michael Phelps

Photo Credit: NBC Washington

Also, it’s been interesting hearing so much directly from the athletes themselves and from fellow fans discussing the festivities. During the course of the Games, Michael Phelps gained his one millionth Twitter follower, an incredible feat for a swimmer. Of course, he’s also the most decorated Olympian of all time. But I think it speaks to how social media can be an avenue for athletes of all types to bypass traditional media coverage and develop a rapport with fans.

How have you watched the Olympics? Do you prefer to wait until prime time on TV or have you been following via live streaming online or social media? Maybe a combination of multiple platforms like I have?

I’m happy to be participating in NBC’s Olympic Diary, and I hope our feedback will continue to help improve coverage for future Olympics. Are you participating in this study? If so, what are your thoughts? If not, what constructive feedback would you have for NBC?

I’d love to hear your thoughts! In the meantime, I’ll continue to enjoy competition between the greatest athletes in the world.

Jaime

About Jaime Shine

I love to write. While most kids were playing with blocks or dolls, I was publishing magazines and newspapers – feature articles, ads, sports box scores, the whole nine yards. From promotions director to advertising roles to branding projects, I’ve always been interested in all forms of marketing. That interest blossomed into a career path and led me to open my own business, which has always been a dream of mine. And I’d love to work my magic for you. Check out my company's services, discover more about me or chime in on my blog, covering a variety of topics, at http://jaimeshine.com.

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