As noted in my previous post, I love watching the Olympics. It’s amazing to see so many amazing athletes from around the world gather in one place to compete. I was invited to participate in NBC’s 2012 Olympics Diary, which helps the network gauge the effectiveness of its coverage via all platforms.
As a participant in this study, I’ve tried to sample the various coverage options available — NBC, NBC Sports & partner channels, nbcolympics.com, the NBC Olympics app, the Live Extra App and, of course, social media. Being billed as the first “social media Olympic Games,” the coverage — especially from athletes themselves — have opened access to fans beyond what was previously possible.
I’ve enjoyed some of the non-traditional platforms, such as the Live Extra app (available for iPhone and Android), which allows you to watch live streaming action of your favorite sports and athletes, as well as view recorded action. Select your favorites, so you can easily locate the game or match you’re looking for later.
Also, it’s been interesting hearing so much directly from the athletes themselves and from fellow fans discussing the festivities. During the course of the Games, Michael Phelps gained his one millionth Twitter follower, an incredible feat for a swimmer. Of course, he’s also the most decorated Olympian of all time. But I think it speaks to how social media can be an avenue for athletes of all types to bypass traditional media coverage and develop a rapport with fans.
How have you watched the Olympics? Do you prefer to wait until prime time on TV or have you been following via live streaming online or social media? Maybe a combination of multiple platforms like I have?
I’m happy to be participating in NBC’s Olympic Diary, and I hope our feedback will continue to help improve coverage for future Olympics. Are you participating in this study? If so, what are your thoughts? If not, what constructive feedback would you have for NBC?
I’d love to hear your thoughts! In the meantime, I’ll continue to enjoy competition between the greatest athletes in the world.