Communication. It’s so simple, right? We learn to do it at a young age, and it’s second nature. So why is it so difficult to communicate effectively with your customers, business partners and employees?
Sure, you blast out emails to your customers and employees, blast out promotional social updates and blast out glossy hyperbole in your monthly newsletter. But what are you actually saying?
Before you send another email, post another update or publish another newsletter, read what you wrote—as a recipient. Who are you trying to reach? What would a person in your target audience think of your communication? Even if it’s only an email to a colleague, employee or business partner… would you understand what you’re trying to say?
“Tell me and I’ll forget. Show me and I might remember. Involve me and I will understand.” -Benjamin Franklin
How do you know what your recipients need and want (two different issues)? Ask them. Observe them (in a non-stalking manner). Put yourself in their shoes. Spend a day in their life handling their challenges and looking for opportunities.
When you take your customers’ needs and wants into consideration, and involve them in your solutions, you stand out in a sea of information overload and tend to be heard. That would make the late, great Gabrielle Bonheur (Coco) Chanel proud. Are you being heard?
“In order to be irreplaceable one must always be different.” -Coco Chanel
Communicate with CCC
What is your most effective type of communication?
What type of communication would you like to improve?
Do you have “miscommunication” issues often?
Do you have a communication question? Leave a comment or ask us on social media.
p.s. We’d love help you communicate with your target audience(s)! Check out our marketing, writing and social media services, and contact us to discuss your needs. Each project receives personal attention at CCC!
Your Captain of Communication,