Link Building to Success: Optimize Your Website

This is the third post in a 4-part series highlighting steps you can take to improve your website’s search engine optimization (SEO). This guide was written by Ramya Raju, an experienced freelance web design writer from India. If you missed part one or two, we’d recommend reviewing them first.

While reading the first two parts of this series, you were probably wondering when I’d get to link building.

chain links

Link building is without a doubt one of the most discussed topics in SEO today. The idea is that your website is linked to by other websites and blogs, which helps in building higher rankings for your website for specific keywords. By using keyword anchor text, your site will get ranked for that particular keyword. For example, Adobe Reader is ranked number one for ‘click here’ anchor text because most download links for the reader shared on different websites are labeled with these keywords.

There are a few ways in which link building can be performed.

  • Organic Linking – the best way to gain rankings is through organic links. Such links are generated without you putting in any effort, and if they come from sites with higher rankings, like media websites and well recognized ones, then there is nothing better for your website’s SEO.
  • White Hat – quality link building efforts that follow search engines’ policies and still focus on your human audience. For example, only link to quality content when it fits within the context of your post. Don’t spam your audience (or someone else’s) with unnecessary, broken or unhelpful links that don’t contribute to the discussion.
  • Black Hat – the wrong way of link building that involves spamming and low quality back links, which should be completely avoided. It can lead to penalization by search engines and actually damage your SEO efforts.

Getting other websites and blogs to organically link to you is tough. It takes time and effort for your site to become popular enough to draw the required attention. That’s the reason why link building is an art and building quality links has to be planned well. The following methods will help you receive quality, organic links from outside sites:

  • Submit blog posts as a guest writer on the most notable blogs pertaining to your industry. These blogs will allow you to link back to your site in the author box.
  • Partner with related businesses that have their own websites and try to get a link back from their pages for partners, vendors, suppliers, etc.
  • To generate better incoming traffic to your website, create local search and social media profiles. The direct effect of these profiles on your search engine rankings is debatable but they will help drive more traffic to your website (which in turn will boost your SEO efforts).
  • Buy advertising space and/or submit your website links to dedicated industry directories and online trade journals. Don’t submit links or purchase ad space on low quality websites that are unrelated to your website (even if it’s free to do so).
  • Publish content which is so rich that people share it on their sites and blogs, providing you with useful back links. Infographics are an example of content that is typically shared at a high rate.

Photo: “Chain Links” by Eric Martin / CC BY 2.0

We hope you’ve enjoyed the first three parts of this 4-part series on search engine optimization. Check back next Thursday for part 4, Using Google+ to Boost Your Search Engine Rankings. As a reminder, posts are published on the CCC  blog every Tuesday and Thursday. Thanks for stopping by!

Ramya RajuRamya Raju is a freelance web design writer with 8 years of extensive blogging experience on a variety of online publishing and social media platforms. She generally writes high quality articles on travel, photography, SEO, web design, English courses and other general topics as requested. Ramya, an extrovert with a passion for photography and anthropology, enjoys travelling to different countries to discover new cultures and experience life with the locals. You can reach her at ramyaraju896@gmail.com or visit her online at http://www.colorcharacter.com/uk/.

About Jaime Shine

I love to write. While most kids were playing with blocks or dolls, I was publishing magazines and newspapers – feature articles, ads, sports box scores, the whole nine yards. From promotions director to advertising roles to branding projects, I’ve always been interested in all forms of marketing. That interest blossomed into a career path and led me to open my own business, which has always been a dream of mine. And I’d love to work my magic for you. Check out my company's services, discover more about me or chime in on my blog, covering a variety of topics, at http://jaimeshine.com.

5 thoughts on “Link Building to Success: Optimize Your Website

  1. Getting a link from an other website is mostly about relevance. If you can find websites that cover the same topics you cover on your website (or relate to the products or services you sell) they will add a link or post a guest blog without a problem.

    Because these websites depend on the field you work in, there are no real general list or solutions. Online services like Link Building Adviser can help you finding relevant websites or blogs to your topic. But even then, you should always be on the look out for new websites to ask for a link. Take a look around in your own network for options!

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  2. Pingback: Using Google+ to Boost Your Search Engine Rankings | clearly conveyed communications

  3. Link building is current era is become an art instead of work, Unlike earlier days where you do few submission and get ranking, today you must be a smart link builder otherwise you can’t get maximum exposure to your website. There are several smart link building options like:
    1) reddit platform / by creating sub-reddit
    2) Broken link Building
    3) Infographic
    4) Video optimization through schema Markup
    5) Getting backlink from Wikipedia

    and lots of options are available which you can try to build good quality backlinks for your website.

    Liked by 1 person

    • Thanks for reading our post, Atul! It’s part of a popular guest series on how to do SEO right. We appreciate your insight into this topic and know our readers will enjoy it too. We hope to hear from you on future posts!

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