November 27, 2012, the inaugural #GivingTuesday. It makes sense, really. While Black Friday and Cyber Monday dominate headlines, America has long been committed to giving, especially during the Holiday season. Finally, some generous minds came together and dedicated a day specifically to giving back, kicking off the giving season.
Here’s four reasons why they’re succeeding, and how your company or brand can too…
- Find support –> The minds behind #GivingTuesday knew this idea would be much more successful with others dedicated to its success too, so they reached out to a slew of like-minded organizations, groups and companies. Over 2,000 companies responded to officially become #GivingTuesday™ partners! Plus, even more companies and donors have stepped forward to match donations to specific charities and causes, making even more of a difference. When so many people, organizations and companies are committed to an idea’s success, it’s more likely to happen.
- Be genuine –> #GivingTuesday is all about helping others. You can donate money, volunteer your time or skills or share the news about this effort with your social networks. The folks who got together to put this idea into motion want to help Americans (and those all over the world) give back, no matter what they have to give. This movement is about working together for the common cause of helping those in need. Be transparent in your motives: today’s digital world and social media landscape make it difficult to hide alternative agendas, which helps those who are real.
- Spread the word –> While jumping on Twitter this morning, one of the first things I saw was a tweet from Bill Gates about #GivingTuesday. That certainly got my attention, and with 8,908,437 followers, a few others noticed it too. A few others, as in 6,812 retweets and 729 favorites. You don’t have to be Bill Gates though. #GivingTuesday makes it easy to become a social media ambassador, share its news and get involved. Remember, a great idea isn’t much good if nobody knows about it.
- Make it easy to participate –> Point #3 delves directly into this… it doesn’t do much good to spread the word if you don’t make it easy for people to participate. At www.givingtuesday.org, you can easily locate a cause to support, utilize your social networks for good or take some course of action. Those on Twitter can search the #GivingTuesday hash tag to locate opportunities, and participating companies are encouraging employees to get involved. While you’re busy drumming up support, don’t lose momentum by making it difficult for people to participate. Remember, make it easy and people (businesses and customers) are more likely to jump in!
Learn from this wonderful and successful movement by noting the four keys above and applying them to your brand or business. Also, get involved and support a cause close to your heart! We can all make a difference no matter who you are or what you have.