Emoji. Those cute little characters that you add to your texts and tweets are all grown up — or at least getting there. In fact, the “picture letters” have moved into the business world.
Take the above example: Chevy used emoji to launch its 2016 Cruze, and the popular auto manufacturer isn’t alone. Brands continue to get into the emoji game, tapping into the characters’ popularity and universal appeal.
With today, July 17th, being World Emoji Day, brands across the globe, large and small, are getting into the act.
Brands utilizing emoji took a big step forward when Instagram announced that you can use emoji in your hashtags. This is a great move, expanding brands’ reach and allowing them to connect with people across time zones and languages. Considering that we live in a global world today, that’s good business.
As more people and companies use emoji, the demand for a wider variety of characters grows. According to Yahoo News, 38 new emoji are set to debut in 2016. We’re excited to see new business characters, such as a handshake and clinking glasses. The latter seems so much more appropriate to celebrate a business deal than clinking beer mugs.
Our goal in the short-term is to work on incorporating more emoji into our social media, including hashtags on Instagram. We recommend that you do the same. Just remember to use appropriate emoji for what you’re trying to convey and don’t go crazy. Even these cute little characters can make your audience want to face palm, and that character isn’t available until next year.
Emoji Talk
Are you planning on incorporating emoji into your brand’s social strategy?
CCC would love to see an emoji representing a brand. What would you suggest?
What brand does a great job of utilizing emoji?
p.s. Did you know that you can use emoji on Facebook via desktop too?
Majoring in emoji,
Jaime
Let’s chat (on emoji, branding or otherwise):
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