Who can sell braised tofu to a nation of meat lovers? Chipotle can. The fast casual Mexican food chain introduced Sofritas last year in select markets but faced a serious problem, at least in the US. Americans eat meat — and a lot of it. Who wants some tasty braised tofu? So Chipotle got creative andContinue reading “How Chipotle Sold Sofritas to a Nation of Meat Lovers”
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