Are you planning a product launch? How is your marketing plan looking? If you’re looking for some tips, then you’ve come to the right place.
We’ve helped startups launch new products over the years, and today I’m going to share three of the most successful methods I’ve seen.
Focus on your core
Just for a second, I want you to think about your general fitness and strength. If you are a little out of shape, what’s the one thing you can do to improve it? Strengthening your core is the perfect start, because it affects nearly every other part of your body.
Now let’s apply that analogy to your business. You have to focus on your core audience when planning your new product launch. Talk to them — and only them — in a way which they can relate. Your target audience(s) will give your product launch the momentum it needs to succeed. After the initial excitement, the rest will come to you easier, and you’ll see more sales.
Organize an event
It doesn’t matter whether you are selling a physical product or a service; a launch event can give you the initial boost that you need. Get in touch with your state or city business department and find out if there are any empty premises available.
Look for something striking, perhaps with exposed brickwork or beautiful features. Contact your local steel suppliers to find surplus floor plates for a modern, urban look. They’re good for safety, look fantastic, and can lead people straight into your main sales area. Let the local press know, and invite all your friends, family, and social networks.
Hire a local DJ to set the mood, and a caterer to provide hors d’oeuvres. It’s amazing what a little music and food can do for an event! The bigger buzz you create for your event, the bigger buzz there will be about your product. A launch night is all about adding that extra bit of pizzazz.
Make people an offer they can’t refuse
My final suggestion is to entice people to take action. You should be doing this as early as possible in the process. Advertise your product online, and let people know when they can expect to see it.
Encourage them to sign up by offering them a better deal — 25% off for example — if they give you their email address. Keep in touch with them and offer early access to anyone that wants it. Or you could give away early or exclusive access as a prize to help drum up even more excitement ahead of your launch. Early adopters are always eager to try new products and spread the word to their social circles.
As you get closer to launch day, ramp up their interest with more frequent emails. Don’t overdo it, though. When the big day arrives, relax and enjoy the culmination of your efforts. Best of luck with your new launches, and let us know how your big day goes!
What tip(s) would you add for a successful product launch?
What has been your favorite product launch to date (by you or another brand)?
p.s. Are you planning on launching a new product or service? Let’s discuss a plan to make your big day a success!