Inbound & Down: Certified to Help Clients Achieve Success

What a week! Between working the polls and planning a conference, we managed to renew our Inbound marketing certification for another year. As an Inbound Certified company, we’re positioned to help you navigate the ins and outs of the Buyer’s Journey.

Inbound Certified_CCC_Jaime Shine

What’s Inbound marketing? We’re glad you asked. Check out the blog post we wrote last year showcasing this new way of thinking in action, how it works and how it can help your brand. The basics are the same, but new ideas and research continue to come along. That’s why we wanted to make sure we’re up-to-date and can offer your business the best ways to succeed in our crowded, fast-paced world.

If you’re struggling to reach your target audience, let’s talk about your buyer personas. Who are they? Do you know their pain points and biggest challenges? What stage are they at in the Buyer’s Journey?

We would love to help you attract visitors, convert them into leads, close sales with customers and delight them into promoters. Learn more about how inbound marketing works, and then contact us so we can help you achieve success.

Cheers!

p.s. Interested in becoming Inbound Certified? Learn more about the course, certification and who it can help.

Still officially certified,
Jaime

Let’s chat (about Inbound, your marketing needs or otherwise):
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Take A Closer Look at LinkedIn To Grow Your Business

Are you using LinkedIn to expand your professional network and grow your business?

LinkedIn is moving into the spotlight with marketers.

LinkedIn is ready for its closeup, and marketers are taking notice.

LinkedIn tends to be the forgotten social network. Most people go one of two ways: set up a profile and forget about it or link it to their Twitter account, flooding their professional network with random bits of information. We don’t recommend either.

Related reading: LinkedIn: Are You Connected?

It was interesting to see LinkedIn’s presence on the recently published Social Media Marketing Industry Report by Social Media Examiner. The professional social network came in an impressive third (behind Facebook and Twitter) as marketers’ most used social platform.

LinkedIn is the 3rd most popular social network for marketers.

LinkedIn came in a close third as the most popular social network for marketers.
(Source: Social Media Marketing Industry Report)

But are marketers setting and forgetting or actually using the network? We’re going with the latter. LinkedIn came in (a distant) second to Facebook as the most important social platform for marketers, if they could only choose one, and that sentiment is growing. Twenty-one percent of marketers selected the professional network as their most important platform, up from 17% in 2014. And LinkedIn’s status in business-to-business (B2B) marketing is even more dominant. Forty-one percent of B2B marketers designated the professional network as their most important platform, even outpacing Facebook.

Will this trend continue? CCC thinks so. Sixty-six percent of marketers surveyed plan on increasing their usage of LinkedIn in the future, narrowly finishing third behind Twitter and YouTube. And we do mean narrowly: the top three networks in this category were all within one percent.

What’s sparked the interest in LinkedIn? The network has made changes to encourage business professionals to return on a more regular basis, including opening LinkedIn Publishing to all members and re-engineering LinkedIn Search.

Related reading: Get Your Ducks In A Row: Your 1st Quarter Social Media Updates

How can you tap into the power of the largest professional social network in the world? Review our series on how to make the most of your efforts, including growing your professional network, rocking your profile and making LinkedIn Groups work for you.

What’s your favorite LinkedIn feature?

How regularly do you visit the platform?

Where does LinkedIn rank in your order of most important social platforms?

Let us know if you have any questions or would like some help tapping into the wealth of possibility on this platform.

Let’s connect!
Jaime

Let’s chat (about the SMM Industry Report, LinkedIn or otherwise):
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Facebook Is An Enigma To Marketers But Its Still #1 (Most of the Time)

Social Media Examiner recently released its highly anticipated Social Media Marketing Industry Report. If you want to know how 3,700 fellow marketers are using social media to grow their businesses, then you’re in the right place. We’ll discuss a few key findings and surprises over the next few weeks that you can incorporate into your own plans.

Planet Facebook or Planet Earth?

“Planet Facebook or Planet Earth? by Paul Butler” via Duncan Hill via CC BY 2.0

Key Findings, Facebook Edition

Facebook, the ultimate enigma, at least for marketers. “While 93% of marketers are using Facebook, 68% want to learn more about it and 62% plan on increasing Facebook activities. Only 45% of marketers think that their Facebook efforts are effective,” however 52% would stick with the social behemoth if only allowed to utilize one platform. So you use it and are planning on increasing efforts but aren’t confident your current efforts are effective. Got it.

These conflicting findings aren’t surprising given the overall size of the platform and marketers’ struggles with connecting to their audiences on it. You realize the potential in Facebook but have yet to see your substantial efforts pay off. It is interesting to see that marketers are planning on increasing their activities despite the number of “I’m quitting Facebook” articles making the rounds.

If you’re frustrated with Facebook (which we all are from time to time), take a step back and look at the big picture. What are you trying to accomplish? What type of content is your audience most receptive to in this environment? While general tips are helpful to get started, you need to utilize Insights or 3rd party analytics to build your own knowledge base. Your audience is unique, so what works best for another page may not be music to your audience’s ears.

Check out these new resources for Facebook marketers and get ready for some exciting updates coming in the near future, such as Facebook Messenger now being its own platform — and open for business. This is a game-changer for small businesses, especially the upcoming payment feature. If you haven’t heard, Facebook is adding a feature to Messenger that will allow you to send payments to other users, including businesses, for free.

Discover more helpful tips and tricks for succeeding on Facebook by checking out our blog posts on the subject. Or message us (here or on Facebook), so we can discuss your current status and how to get where you want to go.

SMM Industry Report: Facebook Edition Feedback

What’s your favorite way to use Facebook for business?

What feature is it missing?

What’s one tip that you would share with others using Facebook for business?

p.s. You can download a free copy of the Social Media Marketing Industry Report here.

Facebook fan and foe,
Jaime

Let’s chat (about the SMM Industry Report, Facebook or otherwise):
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